Eye tracking is used as a tool to study cognitive processes that affect behavior such as attention, memory, perception, language, and more.
Eye tracking is an unobtrusive method to gain deeper understanding of cognitive processes, such as problem solving and decision making. By measuring eye movements, researchers get insight into the ongoing mental processes during tasks.
Eye tracking is used to study:
My research group uses eye tracking to provide a continuous measure of attentional processing in a range of experimental tasks. The data is extremely rich and often provides insights into cognitive processes that cannot be attained from standard behavioral responses such as reaction time and choice.
Audi's Attitudes, a corporate social responsibility program, wanted to learn more about the phenomenon of driving without awareness. Wearable eye trackers from Tobii Pro enabled their researchers to gain insight into driving behavior and occurrences that are often forgotten by drivers. The data revealed significant changes in gaze patterns during phases of subconscious driving and helped identify situations and external factors causing the issue. Read more
Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies' solutions.