Eye tracking for research

We help businesses and science professionals gain real insights into human behavior with world-leading eye tracking solutions and services. Tobii Pro Insight, our research consultancy, conducts attention based studies helping organizations make better business-critical decisions.

We recommend you read our COVID-19 Health and Safety Recommendations for data collection.

What is your application for eye tracking?

Focus on a baby blue eye

Scientific Research

Use eye tracking to deepen your understanding of human behavior and create new frontiers in fields such as psychology and neuroscience, infant and child development, clinical research, and more.

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Marketing and User Research

Eye tracking allows you to see things from the perspective of consumers. Whether you’re examining product placement, packaging design, advertising, or user experience, eye tracking accurately reveals what grabs attention, what influences purchase behavior, and how consumers engage with your product.

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Worker inspecting a production line

Industry and Human Performance

Eye tracking gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes.

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Tobii Pro in 2 minutes: Eye tracking for research

We make sense of the world through vision. Eye tracking is a technique that tells you where, how and when people look. This reveals meaningful insights about behavior and performance that are important to you. 

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Webinars and courses

Sign up for one of our webinars or take one of our courses.

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Events

Meet our eye tracking experts and demo our products at one of our upcoming events.

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Upcoming events and webinars

Our customers

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Tobii Pro Insight


Try eye tracking research without costing you the time and expense of building your own in-house capabilities. Our Tobii Pro Insight consultancy team is your agile research partner with the tools and expertise to provide valuable insights for companies to make better business-critical decisions.

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