Envision human behavior

Eye tracking is used in different fields of psychology and neuroscience to understand how and why eye movements are made and how we gather information with our eyes.

Infant and child researchers use eye tracking to study perceptual, cognitive, and social-emotional development from birth through early adulthood.

Researchers are seeking to find meaningful analysis of eye movement information to accurately identify and treat ocular disease and disorders such as autism, ADHD, Parkinson’s disease and more. 

Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye.

Eye tracking provides compelling objective data that reveals user behavior behind usability problems. UX and HCI researchers use eye tracking to evaluate and optimize interfaces and the user experience.

Eye tracking research is employed in this field to evaluate success, compare novices and experts, develop effective training protocols, and evaluate cognitive strategy.

Eye tracking is used in studies to examine education and learning processes. In addition, classrooms and labs are being equipped with this technology in order to teach tomorrow's workforce how to employ eye tracking in different fields.

Understand the visibility, communication, and persuasion of your current and future package designs.

Connect with your customers through implicit eye tracking research in real shopping environments.

Ensure that your ads capture consumer interest and maximize visual engagement.

Examine digital interactions and online transactions with an eye on the user.