We help businesses and science professionals gain real insights into human behavior with world-leading eye tracking solutions and services. Tobii Pro Insight, our research consultancy, conducts attention based studies helping organizations make better business-critical decisions.
Eye tracking is used in different fields of psychology and neuroscience to understand how and why eye movements are made and how we gather information with our eyes.
Read moreInfant and child researchers use eye tracking to study perceptual, cognitive, and social-emotional development from birth through early adulthood.
Read moreEye tracking in VR reveals what is behind an individual's subconscious reactions and behaviors when interacting with objects and environments, all while leveraging the full control and flexibility of virtual worlds.
Read moreEye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye.
Read moreEye tracking technology lets you see your business through the eyes of your employees, providing a better understanding of their work environment and human factors influencing their performance.
Read moreEye tracking provides compelling objective data that reveals user behavior behind usability problems. UX and HCI researchers use eye tracking to evaluate and optimize interfaces and the user experience.
Read moreEye tracking is used to better understand an athlete’s individual performance by identifying links between their attentional focus, trajectory estimations, visual search strategies, hand-eye coordination and the individual’s actions during a game.
Read moreResearchers are seeking to find meaningful analysis of eye movement information to accurately identify and treat ocular disease and disorders such as autism, ADHD, Parkinson’s disease and more.
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