We help businesses and science professionals gain real insights into human behavior with world-leading eye tracking solutions and services. Tobii Pro Insight, our research consultancy, conducts attention based studies helping organizations make better business-critical decisions.
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Use eye tracking to deepen your understanding of human behavior and create new frontiers in fields such as psychology and neuroscience, infant and child development, clinical research, and more.
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Eye tracking allows you to see things from the perspective of consumers. Whether you’re examining product placement, packaging design, advertising, or user experience, eye tracking accurately reveals what grabs attention, what influences purchase behavior, and how consumers engage with your product.
Eye tracking gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes.
We make sense of the world through vision. Eye tracking is a technique that tells you where, how and when people look. This reveals meaningful insights about behavior and performance that are important to you.
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