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A guide on how to make your TV ads more effective
New eye tracking research lifts the lid on true audience engagement with television commercials and reveals key tactics to get your message across.
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Expert eye tracking tips
How to avoid the pitfalls of eye tracking research and other useful advice to help your work.
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How to Make My Organization Understand the Importance of User Testing
Several arguments to support the value of user testing and why your organization can't afford to ignore it.
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Improve workplace safety with eye tracking
Identify risks in work environments and improve employees' situational awareness.
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Customer Spotlight: How Eye Tracking Helps Avanza Create a Seamless User Experience
Take the guesswork out of UX and optimize your products and services.
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How to Own Consumer Attention at 4 Critical Touchpoints using Eye Tracking
Attention has been commodified, becoming more valuable and scarcer every day. In this post you will learn how to get inside the minds of your customers using eye tracking; enabling you to optimize products and win consumer attention.
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5 tips for maximizing the value of eye tracking studies in VR
How to create the best virtual reality environment for your research project.
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Eye tracking in elite sports: How to make it to the World Cup
Technology continues to narrow the margins between winning and losing. Eye tracking allows coaches and trainers to see what their players see.
