Tools to deal with the shift to Industry 4.0
How eye tracking is helping businesses adapt to the 4th industrial revolution.
What is eye tracking?
Learn how eye tracking allows us to gather an unparalleled amount of insight into the human mind.
How science can help us understand art
Creativity is one of life’s great mysteries, we admire it, we envy it, and often we’re confounded by it. However, eye tracking technology is helping to unlock some of its secrets.
How eye tracking can reveal the effectiveness of advertisements at sporting events
Is the action a distraction?
The secret to an engaging car showroom
Tobii Pro Insight conducted a study for Toyota to reveal how generational differences and the layout of a showroom influence car buyers.
Confused about first date feelings? Eye tracking can help you with the cues.
How eye tracking’s been used to decipher signs of attraction and other amorous actions during dating.
Google study - TV and YouTube ads
How much do people ignore ads?... Or do they?
How eye tracking gives insight into musical minds
Ever wondered how a professional musician's mind and body work in harmony to create a seamless performance? Find out with eye tracking.
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