Eye openness – less noise, more signal
Capturing eyelid movements can enrich psychology, neuroscience, and clinical research and improve gaze signal quality in eye tracking experiments.
How to choose the right eye tracker for your research with our all-in-one guide
We will walk you through the common questions to consider when budgeting for the cost of a new eye tracking system so you choose the right eye tracker the first time.
Exciting ways that eye tracking is aiding education research
Eye tracking is helping researchers make strides in the field of education research.
Designing for the driver
How car manufacturers are using eye tracking to keep us comfortable and safe behind the wheel
Reimagining attention: Boosting advert effect with eye tracking insights
How advertisers are using eye tracking to reframe their understanding of advert attention.
How eye tracking enhances karate referee training
Interview with Imola Szebényi, karate regional head coach for youth, on using eye tracking to train referees and athletes.
Amplify advertising effect using facial emotion recognition
The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.
5 advancements in eye tracking for consumer research
Integrating eye tracking into market research studies has not always been a walk in the park, but today's wearable eye trackers have overcome numerous barriers. We take a closer look at the developments that make eye tracking research in the real world easier than ever.
