5 advancements in eye tracking for consumer research
Integrating eye tracking into market research studies has not always been a walk in the park, but today's wearable eye trackers have overcome numerous of barriers. Let us take a closer look at the developments that make eye tracking research in the real world easier than ever.
Eye tracking expands training possibilities, even when remote
We spoke to Dr. Miyazaki about how he combines eye tracking with his teaching method to bring a realistic experience to his students both near and far.
User testing with eye tracking goes mobile
How to perform UX studies of web pages and apps on mobile phones.
A Newcomer’s Perspective: Eye Tracking for Packaging Research
Running your first eye tracking study is an exciting research milestone. We spoke with Nicole Fink of King’s Hawaiian in Los Angeles, CA about their first eye tracking study on consumer attention to new and existing package designs.
How you can predict advertising success
A huge challenge of online advertising is getting people not just to notice your ad, but really engage with it and experience it. Purchased ad space does not mean people will see it, and it is hard to know what is truly seen and what is completely lost on the internet.
See how you can improve your Standardized Work
Lean manufacturing expert Russell Watkins explains the use of eye tracking to reveal where and how you can optimize Standard Operating Procedures to increase safety, quality, and delivery.
Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?
Does virtual reality offer a viable alternative to the real world when conducting behavioral research?
Dr Tim Holmes explores the use of eye tracking within VR to measure and assess human behavior and interaction.
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