Tobii Pro Blog eye tracking

Tobii Pro Blog

Discover how eye tracking is used to understand human behavior. We explore the many applications of eye tracking as an assessment and research tool, share expert knowledge, advice and case studies.
Person filling out a grant proposal

4 Key Benefits of Eye Tracking to Highlight in your Grant Proposal

Four main points to highlight in your grant proposals to provide convincing reasons why your proposal should be funded.

Training Karate athletes

How eye tracking enhances karate referee training

Interview with Imola Szebényi, karate regional head coach for youth, on using eye tracking to train referees and athletes.

Woman looking at a computer emotion recognition

Amplify advertising effect using facial emotion recognition

The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.

A couple in the street using Tobii Pro Glasses 3

5 advancements in eye tracking for consumer research

Integrating eye tracking into market research studies has not always been a walk in the park, but today's wearable eye trackers have overcome numerous of barriers. Let us take a closer look at the developments that make eye tracking research in the real world easier than ever.

Dr. Miyazaki teaching his OB GYN students

Eye tracking expands training possibilities, even when remote

We spoke to Dr. Miyazaki about how he combines eye tracking with his teaching method to bring a realistic experience to his students both near and far.

Person looking at e-commerce products with mobile testing eye tracking

User testing with eye tracking goes mobile

How to perform UX studies of web pages and apps on mobile phones.

A woman wearing Tobii Pro Glasses 2 looks at a shelf with products.

A Newcomer’s Perspective: Eye Tracking for Packaging Research

Running your first eye tracking study is an exciting research milestone. We spoke with Nicole Fink of King’s Hawaiian in Los Angeles, CA about their first eye tracking study on consumer attention to new and existing package designs.

woman on a sofa with a tablet

How you can predict advertising success

A huge challenge of online advertising is getting people not just to notice your ad, but really engage with it and experience it. Purchased ad space does not mean people will see it, and it is hard to know what is truly seen and what is completely lost on the internet.

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