Tobii Pro Blog

Apr 23, 2018 ,

Differences aren’t deficiencies: Eye tracking reveals the strengths of individuals with autism.

We take a look at how eye tracking is helping deliver new insights in the study of ASD.

Mar 21, 2018 ,

Wearing a helmet and eye tracking glasses? No problem.

Tech innovation expands applications of eye tracking research in sports and occupations requiring helmets.

Mar 12, 2018 ,

Tools to deal with the shift to Industry 4.0

How eye tracking is helping businesses adapt to the 4th industrial revolution.

Jan 17, 2018 ,

What is eye tracking?

Learn how eye tracking allows us to gather an unparalleled amount of insight into the human mind.

Dec 20, 2017 ,

How science can help us understand art

Creativity is one of life’s great mysteries, we admire it, we envy it, and often we’re confounded by it. However, eye tracking technology is helping to unlock some of its secrets.

Dec 20, 2017 ,

How eye tracking can reveal the effectiveness of advertisements at sporting events

Is the action a distraction? 

Sep 11, 2017 ,

The secret to an engaging car showroom

Tobii Pro Insight conducted a study for Toyota to reveal how generational differences and the layout of a showroom influence car buyers.

Jul 19, 2017 ,

Confused about first date feelings? Eye tracking can help you with the cues.

How eye tracking’s been used to decipher signs of attraction and other amorous actions during dating.