Tobii Pro Blog eye tracking

Tobii Pro Blog

Discover how eye tracking is used to understand human behavior. We explore the many applications of eye tracking as an assessment and research tool, share expert knowledge, advice and case studies.
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5 advancements in eye tracking for consumer research

Integrating eye tracking into market research studies has not always been a walk in the park, but today's wearable eye trackers have overcome numerous of barriers. Let us take a closer look at the developments that make eye tracking research in the real world easier than ever.

Dr. Miyazaki teaching his OB GYN students

Eye tracking expands training possibilities, even when remote

We spoke to Dr. Miyazaki about how he combines eye tracking with his teaching method to bring a realistic experience to his students both near and far.

Person looking at e-commerce products with mobile testing eye tracking

User testing with eye tracking goes mobile

How to perform UX studies of web pages and apps on mobile phones.

A woman wearing Tobii Pro Glasses 2 looks at a shelf with products.

A Newcomer’s Perspective: Eye Tracking for Packaging Research

Running your first eye tracking study is an exciting research milestone. We spoke with Nicole Fink of King’s Hawaiian in Los Angeles, CA about their first eye tracking study on consumer attention to new and existing package designs.

woman on a sofa with a tablet

How you can predict advertising success

A huge challenge of online advertising is getting people not just to notice your ad, but really engage with it and experience it. Purchased ad space does not mean people will see it, and it is hard to know what is truly seen and what is completely lost on the internet.

Person working on a part in a production factory

See how you can improve your Standardized Work

Lean manufacturing expert Russell Watkins explains the use of eye tracking to reveal where and how you can optimize Standard Operating Procedures to increase safety, quality, and delivery.

person using an eye tracker on a laptop

Eye tracking and UX testing: when, how, and if you should use it.

Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers. Failing to impress, or at least be understood, at the point of first interaction with your product or service means almost certain and immediate abandonment from a customer, so, in this current landscape of prolific UX optimization, how can you give yours the edge?

woman wearing Virtual reality headset in Mondrian human behavior study

Does virtual reality offer a viable alternative to the real world when conducting behavioral research?

Dr Tim Holmes explores the use of eye tracking within VR to measure and assess human behavior and interaction.

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