Tobii Pro Blog

Aug 20, 2018 ,

How to Own Consumer Attention at 4 Critical Touchpoints using Eye Tracking

Attention has been commodified, becoming more valuable and scarcer every day. In this post you will learn how to get inside the minds of your customers using eye tracking; enabling you to optimize products and win consumer attention.

Jul 10, 2018 ,

5 tips for maximizing the value of eye tracking studies in VR

How to create the best virtual reality environment for your research project.

Jun 08, 2018 ,

Eye tracking in elite sports: How to make it to the World Cup

Technology continues to narrow the margins between winning and losing. Eye tracking allows coaches and trainers to see what their players see.

May 25, 2018 ,

Why you can’t afford to ignore VR analytics

The combination of eye tracking and VR can uncover the factors that drive human attention across an unlimited number of hypothetical scenarios. In this post we explore a few of them and how VR analytics will change the way we conduct studies today.

Apr 23, 2018 ,

Differences aren’t deficiencies: Eye tracking reveals the strengths of individuals with autism.

We take a look at how eye tracking is helping deliver new insights in the study of ASD.

Mar 21, 2018 ,

Wearing a helmet and eye tracking glasses? No problem.

Tech innovation expands applications of eye tracking research in sports and occupations requiring helmets.

Mar 12, 2018 ,

Tools to deal with the shift to Industry 4.0

How eye tracking is helping businesses adapt to the 4th industrial revolution.

Jan 17, 2018 ,

What is eye tracking?

Learn how eye tracking allows us to gather an unparalleled amount of insight into the human mind.