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What can eye tracking reveal about cognitive processes?
In this learn article, we will present how eye tracking technology has been used to study cognitive processes and the insights that these studies have generated.
Use cases
Psychology and neuroscience
Eye movements are powerful indicators of the intricacies of the human mind. Eye tracking offers insights into cognitive functions and emotional states while providing cues to the neural mechanisms underlying these processes.
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Our study participants are people with Autism Spectrum disorders or Schizophrenia where having an eye tracking system that is unobtrusive and allows for head movement is imperative. The dual eye tracking cameras, sampling rate and discreet design with Tobii Pro Fusion will open up the possibilities for more extensive research on our demographic.
Dr. J. Adam Noah
YALE SCHOOL OF MEDICINE, BRAIN FUNCTION LAB
Tobii Pro Spectrum is the best device in the market for our research. We want the equipment to have high resolution but also to be relatively simple to use. Tobii Pro Spectrum is very flexible to multiple settings and can be used for different purposes.
Marco A. Palma
Associate Professor, Department of Agricultural Economics and Director of the Human Behavior Laboratory, Texas A&M AgriLife, Texas A&M University
Cognitive psychology
Cognitive psychology
Eye movements are closely linked to cognitive processes such as memory, decision-making, and associative learning. Cognitive scientists combine eye tracking with behavioral paradigms to isolate the cognitive functions of interest, allowing data collection with high ecological validity and temporal precision of a response.
Use cases
Discover how Tobii eye trackers are used in cognitive psychology.
Scientific publication
Are you in the zone?
The research group from Erasmus University in Rotterdam, led by Dr. van den Linden and Dr. Bakker, endeavored to uncover the neurocognitive underpinnings of the flow state.
Scientific publication
Do people spend more if they have more to spend?
Budget size affects purchasing. To understand this behavior, researchers from Duke University in the US conducted a study to reveal how budget influences consumer choices.
Neuroscience
Neuroscience
The parts of the brain that control our eye movements are highly interconnected with the networks responsible for our actions and thought processes. Eye tracking is used in neuroscience research to gain insights into the underlying neural mechanisms of human behavior and cognition.
Use cases
Discover how Tobii eye trackers are used in neuroscience.
Scientific publication
Saccades to novelty drive widespread brain activation
Scientists from the City College of New York, aimed to understand how a combination of visual changes affects brain activity while watching movies.
Report and papers
Eye tracking in neurology and psychiatry research
Download this white paper to discover how measuring eye movements can provide insights into various brain conditions and aid early disease detection.
Learn article
4 methods to assess Alzheimer’s with eye tracking
This learn article presents four ways eye tracking could aid early Alzheimer’s assessment.
Scientific publications
Did you know that over 12,000 scientific publications feature Tobii eye tracking technology? Discover the latest trends in eye tracking for Psychology and neuroscience by exploring our scientific publication library.
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Social psychology
Social psychology
Eye tracking is a valuable tool in social psychology studies, providing insights into how people visually process and respond to social stimuli. Recording eye movements in various social scenarios helps researchers uncover the mechanisms related to prosociality, empathy, or social decision-making.
Use cases
Discover how Tobii eye trackers are used in social psychology.
Eye-to-eye contact is infrequent but shapes our social behavior
During social interactions, eye gaze carries a wealth of information about our attention, intention, or psychological state. Researchers recorded the looking behavior in live interaction.
Eye tracking sheds light on social anxiety
Studies show that people with social anxiety pay more attention to negative facial expressions. An eye tracking study confirmed this theory and revealed that training people to focus on positive stimuli can lead to a reduction in this bias.
Eye tracking proves concept of emotion bias within varying cultural groups
Researchers from Freie Universität Berlin used eye tracking in a study that revealed the incidence of negativity biases among different cultures by testing reactions to facial expressions.