Software tool enabling eye tracking data collection and analysis from 3D virtual environments. It integrates into new or existing Unity assets and provides instant access to analytics and visualization outputs from eye tracking, navigation, and interaction data.
With Tobii Pro VR Analytics, at the push of a button, you gain a better understanding of how users interact with your products and environments, as well as how their attention is distributed between different elements, all while they are fully immersed in VR. Working with the actual eye movements of participants, Pro VR Analytics provides eye tracking metrics and automated visualizations that are easy to understand and interpret.
With our analysis tool, brand owners and retailers can now spot what influences consumers' behavior and decision-making processes at every step of the shopping journey. Designers can test and get feedback on their products and designs before they go to market. In complex and risky environments like medical, aviation, or industrial settings, understanding attention and visual skills will enable more safe and efficient training.
Instant access to behavioral data
With Pro VR Analytics, you do not have to wait for results: eye tracking metrics, interaction measures, gaze replay, and visualizations are available immediately after the recording is finished for all objects in the project. These straightforward and actionable outputs enable the qualitative and quantitative analysis of subconscious responses and behaviors.
“Tobii Pro VR Analytics is a powerful tool that brings evidence to the design process and helps us to better understand how people navigate around a space. With the flexible visualizations options available, we can demonstrate users’ behavior to others in the design team. ”
Built on expert eye tracking
Pro VR Analytics is designed to work with actual eye movement data. It is enabled by the Tobii Pro VR Integration, Tobii's eye tracking-integrated HTC Vive headset, which is capable of tracking a large majority of the population. By bringing our core competencies and unique eye tracking features into this VR solution, we ensure reliable, high-quality eye tracking data for every project.
Leverage your existing VR investments
Our software tool is not locked to a specific platform, and it does not require any costly migrations. Supporting most Unity VR environments, Pro VR Analytics easily integrates into your existing or new Unity VR asset. It transforms all elements into Objects of Interest that are easily tracked. You can run your project as you normally do while collecting eye tracking data and generating visuals.
Understand behavior from multiple angles
Simulation recordings can be observed live on a laptop screen or recorded and replayed later in the software tool. You can choose to play back the recording from a first- or third-person perspective, get multiple camera views, or use the picture-in-picture (PIP) dual-replay view. Pro VR Analytics also allows you to replay multiple participant recordings all at once, which unveils the behavioral differences among participants.
More options and control over visualizations
Visualizations are generated for all objects in the environment, can be viewed for individual or multiple participants, and include:
Eye tracking data analysis
Eye tracking metrics are calculated automatically and are available for all the objects in the environment. The metrics include:
Interaction data analysis
Based on eye tracking measurements, as well as interaction capabilities in Unity, Pro VR Analytics allows for interaction data analysis based on the following measurements:
All of the eye tracking and integration statistics are available in real time in the software and are shown for each participant or aggregated for multiple participants.
We also offer a service for integrating Tobii Pro VR Analytics into one of your Unity environments. When you send in your environment, our team integrates the analysis tool for you. You will receive an executable file back that is ready for data collection. This offering is ideal if you want to perform eye tracking analysis on a single Unity environment for a project.
This blog post talks about how instant access to visualizations from eye tracking, interaction and navigation measurements collected from 3D VR environments can help you better train your staff, engage with your customers or optimize the design of your next project. Read more