Tobii Pro Studio

Software for a wide range of studies. Works with our screen-based eye trackers and supports the entire research process, from test design, recording, and observation to the interpretation and presentation of results. Offers unique features for user experience testing on screens of all sizes.

Overview

Proven for every step of your process

This software has been used by thousands of researchers in studies with eye trackers from Tobii Pro, ranging from user experience and market research studies, to psychology experiments.

Tobii Pro Studio works with our screen-based eye trackers and offers a rich set of features to support the entire workflow of your research. You can design your study, run test sessions, observe participants' gaze in real time, visualize the results, and analyze statistics- all in a single solution.

Pro Studio enables you to easily process large amounts of information for meaningful interpretation. The intuitive workflow allows practitioners, researchers, and students to work with the software without extensive training.

This software cannot be used with Tobii Pro Glasses 2 or with Tobii Pro Spectrum. For the analysis and visualization of data recorded with these two eye trackers, Tobii Pro Lab is required.

A person sitting in front of a computer screen with Tobii Studio software.

User experience and market research

Pro Studio is the software of choice for screen-based user experience research with eye tracking. It provides web designers and user experience professionals all the support needed for testing websites, games, software, and apps on screens of all sizes- from simple live- viewing tests to more advanced usability studies:

  • Screen recording stimuli option for testing web and software on a regular monitor
  • Scene camera stimuli option for testing on smaller screens, using the Mobile Device Stand accessory
  • Live-viewing tool for observation
  • Retrospective-think-aloud tool
  • Visualizations and behavior metrics

With Pro Studio, you can also conduct cost-efficient, on-screen testing of advertising and package design at various stages of the creative development process.

"Tobii Pro offers a complete solution for testing our websites with eye tracking that perfectly matches our needs. The setup is really easy, and support for retrospective think aloud in Tobii Pro Studio allows us to efficiently document post interviews.”

Tobias Hassmann, Program Manager, Ciao Commerce Division at Microsoft

Psychology research

Pro Studio is used by researchers to analyze human behavior in fields that range from cognitive, experimental, social, and comparative psychology, to psycholinguistics and infant research. This includes studies related to attention, perception, learning, and memory.

A variety of features and stimuli setup options allow researchers to perform a broad selection of paradigms on a wide array of research objects:

  • Screen displays of static stimuli and dynamic test elements such as images, text, and videos
  • Scene camera stimuli options for research on real-world objects as well as live scenes
  • Process unfiltered raw data or use adjustable gaze filters for eye movement classifications
  • Use tools such as visualizations, AOIs for statistical analysis, or the export function to third-party software for further analysis

Features

A Tobii Studio software screenshot.

Design made easy

Intuitive tools for study design and stimuli presentation make it easy to create eye tracking experiments.

A Tobii Studio software screenshot.

Observe in real time

By replaying eye tracking videos with the gaze point of the subject overlayed, Pro Studio enables in-depth qualitative analysis and the sharing of highlights. The software includes the option to hear the subject's audio or see the camera as a picture-in-picture.
In the timeline, you can log events and export them together with other data.

Gaze replay videos

Replay of eye tracking videos with the gaze point of the subject overlayed enables in-depth qualitative analysis and sharing of highlights. Pro Studio offers the option to hear the subject’s audio or see the camera as picture-in-picture.

You can log events along the timeline and export these together with other data.

Analyze statistics

For more detailed quantitative analysis and interpretation, you can generate an overview of the data by using the calculation of eye tracking and click metrics based on AOI's, as well as versatile tables and charts.

The raw or filtered eye tracking data can be exported for further analysis and significance testing in Excel, SPSS, MATLAB, and other statistical software suites. Adjustable fixation filters are available for eye movement classifications.

 

A Tobii Studio software screenshot.
A Tobii Studio software screenshot.

“We use eye trackers from Tobii Pro for both research and education. Each semester, many students work with our eye trackers in usability evaluations and media perception studies. An important reason for us to choose Tobii Pro was ease of use. Students can start using the systems with minimum instruction.”

Prof. Dr. Michael Burmester, Stuttgart Media University

Packages

UX Live
Live-viewing tools for easier user experience and usability testing with eye tracking. This package enables web designers and developers to quickly receive direct feedback on their work. It can be used with mobile phones, tablets ... Read more
UX Premium
Complete solution for advanced user experience and usability testing. This package enables web designers and user experience professionals to create visualizations, access behavior metrics, and to get direct user feedback through ... Read more

Try it

Download free 30-day trial

Here you can download a free 30-day trial version of Tobii Pro Studio and test drive some of the key features of the leading eye tracking analysis software.

 

Learn & Support

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Related Services

Online Initial Training
A two-hour virtual interactive session that will help you to install and learn how to operate your eye tracking system. Provides a basic understanding of the hardware, the software, and how to use the system. Read more
Onsite Installation and Initial Training
A one-day onsite installation of your eye tracking system. Provides a basic understanding of the hardware, the software, and how to operate the complete system. Read more

Fields of Use

User Experience and Interaction

Eye tracking provides compelling objective data that reveals user behavior behind usability problems. UX and HCI researchers use eye tracking to evaluate and optimize interfaces and the user experience. Read more

Marketing and Consumer Research

Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye. Read more

Psychology and Neuroscience

Eye tracking is used in different fields of psychology and neuroscience to understand how and why eye movements are made and how we gather information with our eyes. Read more