Tobii Pro Lab
New versatile software platform
Tobii Pro Lab is our latest software platform designed for extensive research into human behavior using our screen-based and wearable eye trackers. Pro Lab gives you the capability to combine eye tracking with other physiological data streams.
From in-store shopper research to psychology experiments, Pro Lab enables you to expand the scope and richness of your insights, while making it easier than ever to design, execute, and analyze your work.
Overview
Workflow efficiency
Pro Lab adds efficiency in every step of your study workflow with intelligent design and intuitive software features. You can easily create complex experiments, collect eye tracking data, observe and analyze individual recordings, and aggregate data for quantitative analysis and visualization – all in one tool.
Powerful insights
Pro Lab manages large volumes of data with an automated process for meaningful interpretation and powerful presentation of your results. With just a few clicks, you can calculate statistics and create compelling visualizations, obtaining a top-down overview of your data and uncovering unique deep insights.
Data you can trust
Built on an ingenious, state-of-the-art platform, Pro Lab ensures precise and consistent timing accuracy – down to the millisecond. It offers full transparency with tools for controlling your collected data, so you can rely on your analysis and findings with confidence.
Combining biometric data
Pro Lab makes it possible to combine eye tracking with other biometric data streams like EEG, GSR, or ECG without the need for deep technical knowledge. It enables a wide variety of biometric research scenarios and paradigms for a more well-rounded view of human behavior, which opens up the possibility for new research questions.
More information
Features
Flexible experiment design
Easily design randomized and counter-balanced experiments with up to hundreds of stimuli for a variety of screen-based research paradigms and scenarios.
- Images, videos, and real-world stimuli
- Multiple trials
- Efficient drag-and-drop interface with in-line editing
- Change settings for multiple trials with a click
Transparent recording workflow
Present stimuli and record eye tracking data while monitoring the progress with user-friendly moderator and control tools.
- Flexible calibration before and during recordings, with numeric results feedback
- Dedicated infant calibration tool
- Live status of recording devices and sensors
- Viewing of participants' live gaze
Gaze replay and event coding
Replay recordings with participants' gaze superimposed. Use events to annotate segments of specific interest and to code user behavior for filtering out relevant data sets. Plot gaze data and adjust gaze filters with full transparency.
- Gaze replay and video export
- Event coding and event export
- Gaze charts plotting gaze data screen coordinates and gaze velocity
- Adjustable gaze filters for eye movement classifications
Automated Real-World Mapping
Automatically aggregate and map data recorded with Tobii Pro Glasses 2 onto snapshots. Once the mapping is applied, you can immediately start extracting statistics or begin visualizing the data, which dramatically reduces the time needed to analyze real-world eye tracking data.
- Confidence graph indicates the algorithm's ability to map gaze points accurately
- Option to override or complement automatically-mapped points using manual coding
Powerful analytics and visualizations
Calculate areas of interest (AOIs) or event metrics and visualize your data for quantitative analysis and interpretation. You can optimize your workflow by filtering out and focusing only on relevant data sets in order to answer research questions using behavioral-coding methods.
- Heatmap and gaze plot visualizations
- Metrics based on static and dynamic AOIs
- Task-based event metrics
- Export of raw data and metrics with advanced filtering options to only export relevant data sets
Simple data synchronization
Easily synchronize stimuli presentation and eye tracking data recordings with other biometric data streams without the need for configuration or extensive technical knowledge.
- TTL signals, sent from the software through a parallel port on stimulus onset, are turned on with a click of the mouse
- Precise and consistent millisecond-timing of stimulus onset and duration
- Presentation of images on the screen for as short as 50 milliseconds
- Use sent events for efficient synchronization
In this video, Estefania Dominguez, Biometric Specialist at Tobii Pro, gives a research perspective on the challenges and benefits of combining eye tracking and EEG.
Integrated recording of GSR data
Record GSR (galvanic skin response) data simultaneously with eye tracking data from within Pro Lab, using Shimmer's wearable GSR+ sensor.
- Integrated recording and automatic synchronization of GSR data and eye tracking data from our screen-based eye trackers
- Export of raw GSR data and eye tracking data in one file
This integration is the first step towards a full integration into a single, end-to-end solution which will also accommodate for combined analysis.
Software editions
Tobii Pro Lab is a comprehensive solution that works with all of our eye trackers – from screen-based to wearable. You can choose from three different editions to meet your specific needs: Full, Analyzer, and Presenter.
Full edition
For users of screen-based eye trackers from Tobii Pro, the Full edition provides the complete set of tools needed to support all steps of the study workflow. From experiment design and data recording to comprehensive analysis, visualization, and comprehensive data export. The Full edition covers all of the features offered by the Analyzer and Presenter editions.
Analyzer edition
The Analyzer edition gives access to automated Real-World Mapping and the tools needed for a comprehensive post analysis, visualization, and export of your data. If you use Pro Glasses 2, data recording is supported by the Tobii Pro Glasses Controller software, so you do not need the Full edition.
Presenter edition
If you use our screen-based eye trackers, the Presenter edition supports experiment design, data recording, and raw data export. Your collected data can then be analyzed using the Analyzer edition of Pro Lab or a third-party software for data processing and analysis (i.e. SPSS, Matlab, or Excel).
Try it
Download the free trial of Tobii Pro Lab
Here, you can download a trial version of Pro Lab. The download is free for 30 days and allows you to try some of the key features of our new software.
Below, you can also find sample projects for screen-based or wearable eye tracking studies.
The trial software is the most up-to-date version available. If you create or open projects in this version, you will not be able to use these projects in older versions of the software.
There, you will also find training articles, the user manual, and sample projects for practicing.
-
Tobii Pro Lab trial 1.64
Learn & Support
Screen-based study
Wearable-based study
Marketing and Consumer Research
Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye. Read more
Psychology and Neuroscience
Eye tracking is used in different fields of psychology and neuroscience to understand how and why eye movements are made and how we gather information with our eyes. Read more
Infant and Child Research
Infant and child researchers use eye tracking to study perceptual, cognitive, and social-emotional development from birth through early adulthood. Read more