Tobii Pro Lab

Software for the entire research process - from test design and the recording of eye tracking data, to the interpretation and presentation of results. Enables the combination of eye tracking with other physiological data streams and works with both our screen-based and wearable eye trackers.

New versatile software platform

Tobii Pro Lab is a versatile software platform designed for extensive research into human behavior using our screen-based and wearable eye trackers. Pro Lab gives you the capability to combine eye tracking with other physiological data streams.

From in-store shopper research to psychology experiments, Pro Lab enables you to expand the scope and richness of your insights, while making it easier than ever to design, execute, and analyze your work.


Workflow efficiency

Pro Lab adds efficiency in every step of your study workflow with intelligent design and intuitive software features. You can easily create complex experiments, collect eye tracking data, observe and analyze individual recordings, and aggregate data for quantitative analysis and visualization – all in one tool.

Tobii Pro Lab software icon
A monitor with Tobii Pro Lab Analysis software

Powerful insights

Pro Lab manages large volumes of data with an automated process for meaningful interpretation and powerful presentation of your results. With just a few clicks, you can calculate statistics and create compelling visualizations, obtaining a top-down overview of your data and uncovering unique deep insights.

Tobii Pro Lab software icon

Data you can trust

Built on an ingenious, state-of-the-art platform, Pro Lab ensures precise and consistent timing accuracy – down to the millisecond. It offers full transparency with tools for controlling your collected data, so you can rely on your analysis and findings with confidence.

Combining biometric data

Pro Lab makes it possible to combine eye tracking with other biometric data streams like EEG, GSR, or ECG without the need for deep technical knowledge. It enables a wide variety of biometric research scenarios and paradigms for a more well-rounded view of human behavior, which opens up the possibility for new research questions.

A person wearing EEG cap in front of the Tobii Pro Spectrum eye tracker


Flexible experiment design

Easily design randomized and counter-balanced experiments with up to hundreds of stimuli for a variety of screen-based research paradigms and scenarios.

  • Images, videos, and real-world stimuli
  • Multiple trials
  • Efficient drag-and-drop interface with in-line editing
  • Change settings for multiple trials with a click
Tobii Pro Lab: flex design
Tobii Pro Lab software: transparent recording

Transparent recording workflow

Present stimuli and record eye tracking data while monitoring the progress with user-friendly moderator and control tools.

  • Flexible calibration before and during recordings, with numeric results feedback
  • Dedicated infant calibration tool
  • Live status of recording devices and sensors
  • Viewing of participants' live gaze
Tobii Pro Lab software feature: Event Coding

Gaze replay and event coding

Replay recordings with participants' gaze superimposed. Use events to annotate segments of specific interest and to code user behavior for filtering out relevant data sets. Plot gaze data and adjust gaze filters with full transparency.

  • Gaze replay and video export
  • Event coding and event export
  • Gaze charts plotting gaze data screen coordinates and gaze velocity
  • Adjustable gaze filters for eye movement classifications

Automated Real-World Mapping

Automatically aggregate and map data recorded with Tobii Pro Glasses 2 onto snapshots. Once the mapping is applied, you can immediately start extracting statistics or begin visualizing the data, which dramatically reduces the time needed to analyze real-world eye tracking data.

  • Confidence graph indicates the algorithm's ability to map gaze points accurately
  • Option to override or complement automatically-mapped points using manual coding

Learn more about Real-World Mapping.  

Powerful analytics and visualizations

Calculate areas of interest (AOIs) or event metrics and visualize your data for quantitative analysis and interpretation. You can optimize your workflow by filtering out and focusing only on relevant data sets in order to answer research questions using behavioral-coding methods.

  • Heatmap and gaze plot visualizations
  • AOI's and AOI metrics
  • Task-based event metrics
  • Export of raw data and metrics with advanced filtering options to only export relevant data sets
Tobii Pro Lab software: visualizations

Simple data synchronization

Easily synchronize stimuli presentation and eye tracking data recordings with other biometric data streams without the need for configuration or extensive technical knowledge.

  • TTL signals, sent from the software through a parallel port on stimulus onset, are turned on with a click of the mouse
  • Precise and consistent millisecond-timing of stimulus onset and duration
  • Presentation of images on the screen for as short as 50 milliseconds
  • Use sent events for efficient synchronization

In this video, Estefania Dominguez, Biometric Specialist at Tobii Pro, gives a research perspective on the challenges and benefits of combining eye tracking and EEG.

Integrated recording of GSR data

Record GSR (galvanic skin response) data simultaneously with eye tracking data from within Pro Lab, using Shimmer's wearable GSR+ sensor.

  • Integrated recording and automatic synchronization of GSR data and eye tracking data from our screen-based eye trackers
  • Export of raw GSR data and eye tracking data in one file

This integration is the first step towards a full integration into a single, end-to-end solution which will also accommodate for combined analysis.

Software editions

Tobii Pro Lab is a comprehensive solution that works with all of our eye trackers – from screen-based to wearable. You can choose from three different editions to meet your specific needs: Full, Analyzer, and Presenter.


Full edition

For users of screen-based eye trackers from Tobii Pro, the Full edition provides the complete set of tools needed to support all steps of the study workflow. From experiment design and data recording to comprehensive analysis, visualization, and comprehensive data export. The Full edition covers all of the features offered by the Analyzer and Presenter editions.

Analyzer edition

The Analyzer edition gives access to automated Real-World Mapping and the tools needed for a comprehensive post analysis, visualization, and export of your data. If you use Pro Glasses 2, data recording is supported by the Tobii Pro Glasses Controller software, so you do not need the Full edition.

Presenter edition

If you use our screen-based eye trackers, the Presenter edition supports experiment design, data recording, and raw data export. Your collected data can then be analyzed using the Analyzer edition of Pro Lab or a third-party software for data processing and analysis (i.e. SPSS, Matlab, or Excel).

Try it

Download the free trial of Tobii Pro Lab

Here, you can download a trial version of Pro Lab. The download is free for 30 days and allows you to try some of the key features of our new software.

Below you can also find a sample project for a screen-based eye tracking study.

The trial software is the most up-to-date version available. If you create or open projects in this version, you will not be able to use these projects in older versions of the software.

 There, you will also find training articles, the user manual, and sample projects for practicing.

Learn & Support

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Related Services

Online Initial Training
A two-hour virtual interactive session that will help you to install and learn how to operate your eye tracking system. Provides a basic understanding of the hardware, the software, and how to use the system. Read more
Onsite Installation and Initial Training
A one-day onsite installation of your eye tracking system. Provides a basic understanding of the hardware, the software, and how to operate the complete system. Read more

Fields of Use

Marketing and Consumer Research

Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye. Read more

Psychology and Neuroscience

Eye tracking is used in different fields of psychology and neuroscience to understand how and why eye movements are made and how we gather information with our eyes. Read more

Infant and Child Research

Infant and child researchers use eye tracking to study perceptual, cognitive, and social-emotional development from birth through early adulthood. Read more