Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers or mobile devices, anywhere, anytime.
Technological advancements in mobile cameras and machine learning algorithms are enabling new ways of conducting eye tracking studies on mobile devices, without requiring any additional hardware or app installation. At Tobii Pro, we've used these advancements to make the leap to mobile capability. Our newest solution for Sticky enables wide-scale eye tracking studies that can be completed directly through a user's handheld device.
As websites become mobile-first and social media becomes more significant in advertising and online shopping, this mobile solution allows you to gather unique insights into natural consumer behavior on the devices they use most frequently.
Tobias Graaf Bjöersdorff, Nordic Data & Digital Brand Manager at Procter & Gamble
Through Sticky by Tobii Pro, you can access panels for quantitative sample sizes worldwide. Send the study to your desired participants, who will be able to participate through their web browser at home or from anywhere they are available and feel more comfortable, using the camera on their own mobile devices, no plug-ins or downloads required. Simple instructions, a short but effective calibration and advanced algorithms guarantee high data quality. Depending on your demographics and sample size, fielding can be as quick as 24hrs.
Which emotions does your communication evoke and why? The automatic facial coding capability in Sticky by Tobii Pro helps to answer these critical questions . The webcam detects the participant’s facial expressions while they watch your media and Sticky returns the probability distribution of each of the six universal emotions. Using emotion analysis in conjunction with eye tracking uncovers not just what people are feeling towards your communication, but exactly what they are looking at on the screen when they feel that emotion. Only this way you get accurate knowledge if the story elements in your ad perform as intended and what might need changing.
"Sticky by Tobii Pro complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices. With these insights we can advise and help advertisers achieve maximum effect on our mobile sites."
Pernille Vermedal Høgh, Head of Insight & Effect, Schibsted
“Sticky by Tobii Pro enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.”
Jacob von Segebaden, Insight Manager, Dentsu Data Labs
"We used Sticky by Tobii Pro in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!"
Jacob Rolland, Marketing Manager, Kiwi
There are different possibilities for including Sticky by Tobii Pro in
your research toolkit. Compare the editions below to find out which
one best suits your research practice.
|Number of experiments||One||Unlimited||Unlimited|
|Number of user seats||One||Unlimited||Unlimited|
|Subscription duration||2 months||1,3,6 or 12 months||Individual|
|Experiment templates||Standard||Standard||Customizable and unlimited|
|Super admin access||Not available||Not available||Included|
|Platform integration||Not available||Not available||API with documentation and support|
|Look and feel||Standard||Standard||White label / customized|
No matter which edition you choose, you always get full access to:
Digital marketing is tough, ads are fighting for consumer attention in crowded online and print environments. Sticky by Tobii Pro helps you compare which variation of ad design captures and holds attention. It also delves into what elements of an ad are seen and how they resonate with your audience allowing you to finetune your content and design for maximum impact.
Video & Content Tests
Test and compare the performance of video concepts against several critical KPIs, before you put them into full production. With Sticky, you can gauge how the video resonates with your target audience in terms of engagement, emotional reaction, brand visibility and brand recall, allowing you to take the most effective concept to completion.
Enhance your packaging effectiveness so that you stand out from the competition and win buyers with the right design. With Sticky you can examine your pack design in isolation to identify how consumers visually engage with key elements of your design. You can also test your product’s visibility amongst the competition on the shelf to find out how and recognizable your design is.