Want to find out how your creative content is being received visually by your audience? Sticky by Tobii Pro is an online eye tracking software and survey tool that allows you to understand your consumers on a deeper level, wherever they are. Easily test the impact of your packaging, advertisements, and videos with large panels on the devices they use the most.
Eye tracking studies don’t have to be costly and time-consuming. With Sticky by Tobii Pro, you get access to groundbreaking insights in a quick, convenient, and affordable way. No experience needed. No hassle.
Here's how it works:
Choose from one of our pre-designed experiment templates which include media placeholders, survey questions, and instructions making it ready-to-go. Have a study prepared with your own content in just 10 minutes – alternatively, design your own study from scratch.
Use our international panel database to kick-off your quantitative study. Panelists will be able to access the study from their computers and mobile devices using their integrated web-cams. The instructions are simple, and the calibration is precise, ensuring high-quality data every time.
Easily understand what makes an impact. Data is presented as impactful visualizations, with heatmaps and gaze plots illuminating attention information. Learn how your content was received by the panelists, for how long it held attention, and how it can be improved.
Digital marketing is more challenging than ever, with online ads crowding for attention. Sticky by Tobii Pro helps you design ads that cut through the noise and resonate with your audience.
Test your video concepts against critical KPIs and find out if they hit their mark. Track engagement, emotional reaction, brand visibility and recall ensuring the most effective concept.
Help your product jump of the shelf by testing its visibility with Sticky. Identify how potential customers identify with key aspects of your design while visualizing its effectiveness amongst the competition.
When you use eye tracking, you get insights that you can rely on. Because the eyes don’t lie. What captures attention, what distracts focus, and what goes unnoticed can be reliably tracked by understanding a person’s gaze patterns.
Knowing how your customer really perceives the world around them allows you to make decisions about your brand and content that maximize meaningful engagement. Eye tracking lets you see through their eyes, taking the guesswork out of your consumer research and giving you an edge over the competition.
Eye tracking uncovers previously unforeseen insights, highlighting areas of your content you may not have considered needed optimization. Perhaps your video is less engaging than you thought, or maybe consumers are distracted by a seemingly minor detail. All will be revealed with an eye tracking study.
Tobias Graaf Bjöersdorff,
Nordic Data & Digital Brand Manager, Procter & Gamble
Jacob von Segebaden,
Insight Manager, Dentsu Data Labs
Marketing Manager, Kiwi
Sticky by Tobii Pro is the perfect addition to any marketing agency’s research toolbox. By offering your clients first hand customer insights and unbiased data on content engagement, you’re sure to be first choice for your customers.
We help you begin your eye tracking journey, onboard you with technology, and ensure you have the tools to wow your clients.
Explore the Sticky platform and its core functionality with our Starter plan, which includes 3 free trial sessions with our marketplace panel. Our Professional plan offers more functionality, flexibility during data collection and discounted prices.
No matter which plan you choose, you always get full access to:
|Webcam eye tracking for easy scaling|
|Emotion analysis via automatic facial coding|
|Powerful experiment builder with optional templates|
|Support for images, videos, and shelves as stimuli|
|Integrated and affordable participant panels|
|Auto-generated eye tracking analytics and eye tracking metrics|
|Complimentary report templates and best practice guidance|
|Online onboarding and support|
|No subscription fee, pay as you go for your sessions and panellists. 3 free test sessions included.||Subscription $2000 /yearly, renews automatically. Discounted price for session charge.|
|Data analysis fee per person||$10 USD||$8 USD|
|Purchase participants from panel-marketplace||✓||✓|
|Use of self-provided participants|
|Images and video|
|Markup with areas of interest (AOI)|
|Smartphones (iOS & Android)|
|Tablets (iOS & Android)|
|Data visualization (heat map, gaze pilot, opacity map, click map)|
|Aggregated AOI statistics|
|Individual AOI statistics|
|Shareable results via link|
*Subject to positive credit rating
Expecting high-volume usage? Then our Enterprise plan will give you more value, full functionality, and a dedicated Tobii success manager to help you with your account.
Sticky's mobile data collection is perfect for package design studies as well as various types of advertising experiments including ad placement, social media usage, and e-mail tests.
How advertisers are using eye tracking to reframe their understanding of advert attention.
The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.