Sticky by Tobii Pro

Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers or mobile devices, anywhere, anytime.​

New: Enabling eye tracking on all devices​

Technological advancements in mobile cameras and machine learning algorithms are enabling new ways of conducting eye tracking studies on mobile devices, without requiring any additional hardware or app installation. At Tobii Pro, we've used these advancements to make the leap to mobile capability. Our newest solution for Sticky enables wide-scale eye tracking studies that can be completed directly through a user's handheld device.

As websites become mobile-first and social media becomes more significant in advertising and online shopping, this mobile solution allows you to gather unique insights into natural consumer behavior on the devices they use most frequently.

Learn more about eye tracking on mobile devices

Proctor and Gamble logo - Tobii Pro customer

“As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are and, consequently, allow us as P&G to continue keep the consumer at heart. During our pilot study with Sticky by Tobii Pro, we discovered a great tool to measure media attention through a smoothly handled project given Tobii’s collaborative approach."

Tobias Graaf Bjöersdorff, Nordic Data & Digital Brand Manager at Procter & Gamble

Overview

Online eye tracking research on a laptop with Sticky by Tobii Pro

Webcam eye tracking and emotion analysis

​For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. By tracking users’ eye movements on their mobile or computer, market researchers can gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in advertising and packaging research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time.​

How online eye tracking works

Gazeshare template set up with webcam eye tracker Sticky by Tobii Pro

Designing your study

Sticky is a cloud-based platform, allowing you to log in and conduct your research wherever you are. To set up a study, you can choose one of the pre-designed experiment templates including screener questions, instructions, media placeholders, and common survey questions. You can upload both images, such as ad or package designs, and videos as media. Our templates guide and speed up your preparations, reducing setup time to less than 10 minutes. If you need maximum flexibility, you may of course create your own experiment.

 

Launching your experiment

Through Sticky by Tobii Pro, you can access panels for quantitative sample sizes worldwide. Send the study to your desired participants, who will be able to participate through their web browser at home or from anywhere they are available and feel more comfortable, using the camera on their own mobile devices, no plug-ins or downloads required. Simple instructions, a short but effective calibration and advanced algorithms guarantee high data quality. Depending on your demographics and sample size, fielding can be as quick as 24hrs.​

Emotion recognition in Sticky by Tobii Pro

Emotion analysis through facial recognition

Which emotions does your communication evoke and why? The automatic facial coding capability in Sticky by Tobii Pro helps to answer these critical questions . The webcam detects the participant’s facial expressions while they watch your media and Sticky returns the probability distribution of each of the six universal emotions. Using emotion analysis in conjunction with eye tracking uncovers not just what people are feeling towards your communication, but exactly what they are looking at on the screen when they feel that emotion. Only this way you get accurate knowledge if the story elements in your ad perform as intended and what might need changing.

Webcam eye tracking gazeshare mapping results with Sticky by Tobii Pro

Actionable results

When fielding is concluded, your online eye tracking results are presented as impactful visualizations, for example gaze plots or heat maps on your media, and data points like percentage seen or time viewed. Results from the emotion recognition are shown as intensity graphs for all six universal emotions as well as valence and mood graphs. Our guidance helps you turn the analytical results into actionable insights and recommendations, so you know which design option to choose going forward. Complimentary report templates make it easy for you to share those insights with your stakeholders or clients.

Schibsted logo - Tobii Pro customer

"Sticky by Tobii Pro complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices. With these insights we can advise and help advertisers achieve maximum effect on our mobile sites."

Pernille Vermedal Høgh, Head of Insight & Effect, Schibsted

Dentsu Data labs logo Tobii Pro customer

“Sticky by Tobii Pro enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.”

Jacob von Segebaden, Insight Manager, Dentsu Data Labs

Tobii Pro customer Kiwi logo

"We used Sticky by Tobii Pro in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!"

Jacob Rolland, Marketing Manager, Kiwi

Editions

There are different possibilities for including Sticky by Tobii Pro in
your research toolkit. Compare the editions below to find out which
one best suits your research practice.

  Starter Professional Enterprise
Number of experiments One Unlimited Unlimited
Number of user seats One Unlimited Unlimited
Subscription duration 2 months 1,3,6 or 12 months Individual
Experiment templates Standard Standard Customizable and unlimited
Super admin access Not available Not available Included
Platform integration Not available Not available API with documentation and support
Look and feel Standard Standard White label / customized
Panelist/recordings 500 5,000 Custom


No matter which edition you choose, you always get full access to:

  • Choice between self-provided panel or Sticky panel
  • Webcam eye tracking
  • Capability to connect hardware eye tracking
  • Emotion analysis via facial coding
  • Survey tool integration
  • Automated analytics and metrics
  • Complimentary report templates and best practice guidance
  • An online start-up training and continuous business support

Fields of use for webcam eye tracking

Tobii Pro Sticky advertising icons

Advertising Tests

Digital marketing is tough, ads are fighting for consumer attention in crowded online and print environments. Sticky by Tobii Pro helps you compare which variation of ad design captures and holds attention. It also delves into what elements of an ad are seen and how they resonate with your audience allowing you to finetune your content and design for maximum impact.

Download Leaflet

Advertising Research

Tobii Pro Sticky video testing icons

Video & Content Tests

Test and compare the performance of video concepts against several critical KPIs, before you put them into full production. With Sticky, you can gauge how the video resonates with your target audience in terms of engagement, emotional reaction, brand visibility and brand recall, allowing you to take the most effective concept to completion.

Download Leaflet

Tobii Pro Sticky Packaging icons

Packaging Tests

Enhance your packaging effectiveness so that you stand out from the competition and win buyers with the right design. With Sticky you can examine your pack design in isolation to identify how consumers visually engage with key elements of your design. You can also test your product’s visibility amongst the competition on the shelf to find out how and recognizable your design is.

Download Leaflet

Packaging Research

 

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