UXPA is the place to be for learning about best practices for user‐centered product development, usability research, product design, and real‐world case studies.
Visit Tobii Pro at booth #9 to learn how eye tracking can be beneficial for research, design, and evaluating the user experience of products and services.
For more information, please click here to visit the official event website.
Tobii Pro will be presenting at an educational session:
Title: Eye tracking in the New World of UX
Time/Date:10 am | Thursday, September 2nd
Description: The world of user experience evolves rapidly, and so too must the research approaches used to examine it. Adoption of eye tracking as a tool for understanding usability started around the time of the dotcom boom, and it has continued to “grow up” alongside the worldwide web for the past twenty years. In this presentation, I’ll discuss the latest innovations in studying how we visually interact with our devices – in the lab, on the couch, and out in the world. Eye tracking has matured into an ideal tool for studying UX across a huge range of application areas.
Mike Bartels is the Director of Marketing Research and UX at Tobii Pro in North America. He has a master’s degree in experimental psychology and 15 years of experience within the field of eye-tracking research across a range of different commercial and academic fields. His publications include articles for several marketing research magazines including Quirks, QRCA Views, MRA Alert, and a book chapter in Eye Tracking in User Experience Design (published in 2014 by Schall and Bergstrom).