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Estudios de investigación aplicando neurociencia
In this webinar, we will explain the implicit association test, better known as IAT. This is a method that allows the usage of associations and/or concepts related, in a positive or negative light, correctly in communicational or advertising campaigns knowing how they are positioned in the unconscious of clients and consumers alike. This test is conducted with fast replies, so that the subconscious is measured before the rationale.
We will explain: