IAT: An entry point for investigative studies applying neuroscience

Neuroscience Webinar

This webinar is in Spanish.

To read more about this webinar in Spanish please visit the event page
Estudios de investigación aplicando neurociencia







In this webinar, we will explain the implicit association test, better known as IAT. This is a method that allows the usage of associations and/or concepts related, in a positive or negative light, correctly in communicational or advertising campaigns knowing how they are positioned in the unconscious of clients and consumers alike. This test is conducted with fast replies, so that the subconscious is measured before the rationale.

We will explain:

  • What is it?
  • Features and benefits.
  • How does it work?
  • Attributes
  • Test execution and results.

Woman online shopping using eye tracking