Research & Results

Trade show

Meet Tobii Pro at the Marketing Research show Research & Results 2019! 

 

Time

Place

Munich, Germany

Meet Tobii Pro in booth 108 at 10.00 and 14.00 to be part of the live demo A shopping tour with eye tracking. Explore what insights can be reveled through the use of eye tracking in a typical consumer shopping situation. Try it yourself and be rewarded with a Swedish treat!

We are also welcoming you to join our workshop entitled Understanding Attention Through Implicit Research: How Eye Tracking Reveals the Consumer Journey on October 23 at 10:45-11:15 in Room 5.

Description: Recent tech innovations have taken eye tracking out of the lab into the real and virtual worlds. This unobtrusive research tool and implicit method is enabling marketing researchers to understand subconscious behavior and measure the true customer experience in almost any situation. In this session Erik Siwkowski, Senior Researcher at Tobii Pro, will discuss how eye tracking is used and the unique insight it delivers to businesses - helping them convert attention to sales. 

Please note that the seats for this workshop are limited, so save your seat straight away by filling out the form below!