Get a more accurate and comprehensive view of the shopper journey through eye tracking research. Use this insight to understand what motivates your customers to buy and develop a strategy that reflects their wants and expectations.
Brands are increasingly turning to data to help drive business decisions but getting the right data can be more difficult than you think. Eye tracking delivers unique insights into shopper behavior and gives a clear indication of what factors influence purchase choices by revealing visual attention and subconscious actions. This information allows you to make the most informed decisions on how you engage consumers and nurture their journey with your brand.
“Eye tracking as an implicit research method is just unique. With footage from the recordings, we can show brands and retailers the real customer experience and give them evidence if their measures perform or not.”
Select the eye tracking solution that suits your needs and incorporate it into your own shopper research projects. Depending on what you would like to achieve, we offer different setups:
Observe shopper experience
Explore shopper behavior and see what drives decision making.
Optimize the shopper journey
Understand consumer interaction in detail and optimize touchpoints for conversion.
Tobii Pro Insight, our research consultancy, can run personalized studies for you from beginning to end. Get fast and accurate answers to questions you have about consumer behavior at every touchpoint in the consumer journey.
Unilever optimizes product packaging
See how Unilever used eye tracking to better understand how customers engage with product packaging in-store. The global FMCG company chose eye tracking because it provides more detail on consumer behavior than traditional testing methods.
Read the case
This handy guide will show you how you can get inside the minds of shoppers and see through their eyes – literally!
You will learn:
Get the guide to find out more about how eye tracking can reveal unique insights into your consumers.
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