Our world-leading eye tracking research products and services are used by more than 3,500 companies and 2,500 research institutions, including 99 of the world's top 100 universities.
My decision to go with Tobii was based as much on the unparalleled support they provide as on the technology. While Tobii’s technology is great, what matters most is that Tobii has a comprehensive program to support my researchers in gaining greater expertise in the application of eye tracking in their psychological research.
Our high-quality eye tracking solutions capture human behavior in a natural way, ultimately affording users access to valuable, objective data about real responses to stimuli. Below are some examples of how eye tracking is used in different research applications:
Leading vision science institutions use eye tracking to broaden scientific understanding of eye movements and eye movement disorders. The results are used to develop means of diagnosing problems in areas such as nystagmus and strabismus (squint).
Leading developmental psychologists use eye tracking to broaden scientific knowledge about the development of cognitive and social functions involving children and young infants. The results of these studies foster a better understanding of ourselves and of impairments such as autism spectrum disorder and ADHD.
Measuring human intuition, interaction, and improvements in design is key to understanding the human element when using and developing systems. Eye tracking helps us to see how the human is engaging with each system, machine and process.
FMCG companies and retailers use eye tracking to understand how shoppers interact with products in a real shopping environment and identify drivers for decision making in different shopper profiles. The findings are turned into actions to improve visibility, communication, purchase intent and appeal.
Leading brands use eye tracking to gain insights into usability issues to improve performance online. Understanding exactly how users interact with websites makes it possible to adjust and better meet users' needs. The results are better conversion rates and improved sales.
Eye tracking gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes. For highly skilled professions, eye tracking provides the opportunity to capture insight on how individuals perform their work and clearly illustrate it to others.
Use eye tracking to deepen your understanding of human behavior and create new frontiers in fields such as psychology and neuroscience, infant and child development, clinical research, and more.
Eye tracking allows you to see things from the perspective of consumers. Whether you’re examining product placement, packaging design, advertising, or user experience, eye tracking accurately reveals what grabs attention, what influences purchase behavior, and how consumers engage with your product.
Eye tracking gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes.