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About us

Tobii Pro is the world’s leading provider of eye tracking research solutions. We are a division of Tobii Group which has been developing cutting-edge eye tracking technology since 2001.

Our products and services help researchers to make new scientific discoveries and businesses to do things better – whether that’s being more productive, more efficient, more safe or developing a better product or service. They key to this lies in the knowledge that eye tracking provides. Our hardware and software deliver deep insights into human behavior, visual attention and cognitive function, which can be used to further scientific research and improve business processes and offerings. We give you the tools necessary to conduct your own research or we can be your partner in the journey through our dedicated research consultancy.

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Our innovations

Our goal is to create the most reliable and versatile eye tracking technology in the world. To achieve this, we invest heavily in research and development to ensure our eye trackers deliver optimal accuracy, precision and robustness.

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Hear it from our customers

Our eye tracking products and research services are used by top ranked universities, market research organizations, manufacturers, and global advertising spenders.

Learn how and why our clients use eye tracking


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Our team

With a global staff network made up of people from 40 different nationalities, we boast a wealth of knowledge and expertise to help our customers achieve their goals.

Meet the people who make us who we are

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What is eye tracking?

Eye tracking is the process of accurately measuring where someone is looking. Because our visual attention is strongly linked to cognitive function this information is incredibly useful for understanding human behavior.

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Get in touch

We speak your language! Our global offices allow us to help customers in dozens of countries around the world and offer sales and support services locally in several languages. Contact us to enquire about our products and services.

Contact us

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On-Demand webinars

Did you miss one of our live talks? No matter if you are an experienced user or new to the world of eye tracking, you will find inspiring talks to dive into. Visit our online library to access them all for free.

Watch our webinars

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Our global offices

Our team of 1200 people work out of Stockholm, Tokyo, Shanghai, Frankfurt, United Kingdom, Singapore, Chile, Kyiv and many locations across the United States including Washington D.C., San Diego and Cleveland.

Where we are in the world

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Our partner network

Our mission is to improve the world with technology that understands human attention and intent. That’s why we’re proud to have an extensive network of partners across the globe that bring this mission to life every day.

Find our more about our partners

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Tobii Pro resellers

We are proud to have an extensive network of resellers across the globe.

Find a reseller

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Press inquiries

We have experts available around the world who can comment on our technology and innovations as well as other topics relevant to our industry. Please visit our newsroom for any media related inquiries.

Visit our newsroom

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Company facts

Ever since the start of the company in 2001, our mission has been to make eye tracking as accessible as possible and to make eye tracking easy to use for everyone.

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Tobii Group

Tobii Pro is one of three divisions within Tobii Group. We provide eye tracking for research purposes, Tobii Dynavox empowers people with disabilities with assistive technology, and Tobii Tech makes devices smarter by integrating our eye tracking into your product.

Learn more about Tobii Group