Winning attention with out-of-home advertising

An eye tracking study on advertising effectiveness

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In this webinar, Researcher Alice Hitchcock from Tobii Pro Insight and Marketing and Brand Manager Samuel Maskell from Limited Space looks back at their eye tracking project conducted among retail destination visitors.

Watch to learn more about the joint project and how to run a study like this successfully, what insights that can be gained and how these can be used to inform business decisions.

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