Sharing screen-based eye tracking research stories

Learn about how screen-based eye tracking can be successfully used in various fields of research from reading and education, neuroscience, economics, EEG and more.

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Our Presentations

Tobii Pro: 10 years, 20 years and then…

Speaker: Nora Winkler, Tobii Pro
Presentation: We take you on a short journey to the past and back again to today, to get to know Tobii Pro, a bit better. Learn more about how our offering connects with your research and what keeps our engines running when developing our screen based eye tracker portfolio.

Eye read, therefore eye …?

Speaker: Dr. Leen Catrysse, Open Universiteit, the Netherlands
Presentation: Eye-tracking can inform us of differences in reading processes, but can they also be related to task-specific processing strategies being used? In this talk, Dr. Catrysse gives an overview on how eye tracking can be used in order to examine students’ task-specific processing strategies in relation to learning from verbal material (i.e., words, paragraphs and texts).

Screen-based eye tracking to evaluate teaching and learning of physics

Speakers: Dr. Pascal Klein and Larissa Hahn, Georg-August-University Göttingen, Germany
Presentation: Physics is considered a difficult subject to teach and study. Investigating student learning and assessing the quality of teaching materials is therefore of particular importance. Screen-based eye tracking offers countless opportunities to support this aim. In our talk, we will show some examples of how we use remote eye tracking in physics education research, not at least to "may perceive whatever holds the world together in its inmost folds".

Eye tracking and packaging neuro-design

Speaker: Dr. Ubaldo Cuesta Cambra, Complutense University in Madrid, Spain
Presentation: The Spanish company Campofrío was launching a new product, and they had different packages proposed for the advertising agency. We used eye tracking, facial expression, GSR, and a pickup test to analyze the packages. From this analysis we gave the shopper marketing director of the company insights as to what packaging had the best design.

Does eye tracking have an effect on economic behavior?

Speaker: Dr. Joanna N. Lahey, Texas A&M University, USA
Presentation: A common concern is that use of eye tracking means that research participants know they are being watched and thus modify their behavior. We studied eight popular experimental economics games that had varying levels of social desirability bias (SBD) and found no difference between eye tracking and non-eye tracking conditions based on SBD. Only the risk aversion games showed evidence of differences between eye tracking and non-eye tracking conditions which were driven by outliers with multiple calibration failures; once poor-quality eye tracking data was removed, this difference disappeared.

Tobii Pro Funding Support Service

Speaker: Dr. Marisa Biondi, Funding and Support Manager, Tobii Pro
Presentation: Dr. Biondi shares tips and tricks to help you gain funding including the specific eye tracking terminology to incorporate into your proposals. We’ll also cover some key components to consider for your grant and discuss our complimentary Funding Support Services that are available to you.

Using eye tracking to investigate children with and without reading disorders

Speakers: Dr. Michael Wahl and Lea Wiehe, Humboldt Universitaet in Berlin, Germany
Presentation: Reading acquisition is a challenging task for learners. Impairments in reading can occur in the process. Eye tracking is an ideal method to study children with and without reading disorders during reading acquisition, as it provides insight into cognitive processing mechanisms. In the talk, a longitudinal study on reading acquisition and eye movements will be presented.

Early experiences in eye tracking research for children with autism

Speaker: Dr. Julie L. Thompson, Texas A&M University, USA
Presentation: Study for children with autism. Based on our observations, we developed a controlled experiment to examine children with autism's responding to different types of electronic storybook presentations. In this brief talk I will share videos and data of the exploratory and experimental investigations and discuss ways I hope to improve our process in the future.

Using Tobii Pro Lab for your screen-based reading eye tracking study

Speaker: Carsten Gondorf, Global Product Manager, Tobii Pro Lab
Presentation: This presentation is a walk-through of Tobii Pro Lab and its newly released set of features for conducting text-based eye tracking research. You will learn about all the steps you need to take to conduct a screen-based eye tracking study, from test design and recording, to analysis and data export.

Eye tracking and EEG: An easy guide to integrating your multi-modal data

Speaker: Michael Hoppstädter, Brain Products
Presentation: The session is dedicated to the fusion of eye tracking and EEG using Brain Vision Analyzer 2 by Brain Products. We will demonstrate how you can combine your eye tracking data with your EEG processing pipeline using the ‘Add Channels’ module. This allows you to add gaze data as additional channels or area-of-interest measures as markers to your simultaneously recorded EEG data. Finally, we will show how to make use of eye tracking features to enrich your ERP.