How eye tracking insights improve retail store design

Driving stronger attraction and engagement to increase conversion


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Designing stores and POS merchandise are large investments, that now more than ever need to create high returns. Join Jennifer Heuss, shopper insights expert, and Jon Ward, Commercial Director of Tobii Pro, to learn how to optimize your customers engagement and increase conversion.

In this webinar we discuss:

  • How shopper research improves investment decisions in retail design
  • How to integrate eye tracking in shopper studies
  • Examples for insights on shopper behavior enabled by eye tracking

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