Webinar: Using Eye Movements to Understand Driving Behavior and UX


This webinar focuses on two areas where eye movement data has been applied - driving and user experience.

Distracted driving and its negative effects on driving performance have been well-documented but insight into what the driver specifically looks at, while distracted, is not as well understood.

  • Dr. Alex Chaparro discusses how eye tracking was used to better understand what objects and areas distract people while driving and how often they take their eyes off the road.

What do people look at during the user experience? Where do they focus their attention when shopping online or in stores?

  • Dr. Barbara Chaparro discusses how eye tracking data was used to investigate the user experience - from websites to mobile apps to consumer products.

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