Examine digital interactions and online transactions with an eye on the user.
Digital platforms of all kinds rely heavily on the sense of sight. For this reason, eye tracking can be a valuable data stream in exploring the user experience and usability of websites, games, apps, software, and virtually any kind of user system. Tobii Pro Insight research services' team analyzes visual behavior during user interactions to evaluate the efficiency and effectiveness of onscreen spaces.
Tobii Pro Insight Research Services offers comprehensive eye tracking studies that help you understand your customers in a more efficient way. We possess the necessary eye tracking tools and expertise in order to bring you cutting-edge implicit visual behavior analysis without the time, knowledge, and resource commitments of developing in-house capabilities.
Watch this video to learn more about how Pro Insight Research Services can help bring you actionable information.
Eye tracking data provides an in-depth look into the minds of consumers. This video outlines how attention data can be collected in dynamic environments including the home, office, or on the go - on multiple screens and devices. The insights obtained from eye tracking research help create effective user interfaces and advertisements.
Concept7 has worked with Tobii Pro Insight Research Services on a number of studies, including research for a global consumer electronics brand whose needs stretched across the globe. This client wanted to better understand the behavior of shoppers who went online purchase a product. Read more