Understand the visibility, communication, and persuasion of your current and future package designs.
A well-designed package must do many things at the same time – grab attention, identify brand, convey information, communicate value – all while competing with dozens of other products on the shelf for the limited attention of the shopper. Evaluating how well a new prototype meets these objectives is an important phase of package development. Tobii Pro Insight’s eye tracking services provide objective implicit performance results to evaluate the visual impact of current and proposed package designs.
Tobii Pro Insight Research Services offers comprehensive eye tracking studies that help you understand your customers in a more efficient way. We possess the necessary eye tracking tools and expertise in order to bring you cutting-edge implicit visual behavior analysis without the time, knowledge, and resource commitments of developing in-house capabilities.
Watch this video to learn more about how Pro Insight Research Services can help bring you actionable information.
Unilever collaborates with Tobii Pro Insight Research Services to better understand their target audiences. At their Customer Insight and Innovation Centre (CIIC), they use wearable eye tracking to gain valuable insights so they can better design their products and packaging.
Check out this video to learn more.