Tobii Pro is more than just the tech.
Our team of research experts is ready and waiting to help you create and customize your own bespoke, full-service eye tracking study. We offer a flexible way for you to understand human behavior, allowing you to focus on turning insights into impact.
We’re experts in eye tracking, but we’re also experts in industry. From ad design and shopper research, to user experience and engineering, our team has the experience to find insights and apply them in the real world. Our broad portfolio of Tobii Pro technology and software also ensures that you’ll have access to the most cutting-edge research methods on the market.
With team members on five continents and a truly international network, we can conduct effective and efficient eye tracking research across the globe. Wherever you’re based, our team is ready to join yours.
We empower companies with a 360° understanding of human behavior within these fields:
Eye tracking allows you to see things from the perspective of consumers. Whether you’re examining product placement, packaging design, advertising, or user experience, eye tracking accurately reveals what grabs attention, what influences purchase behavior, and how consumers engage with your product.
Eye tracking gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes. For highly skilled professions, eye tracking provides the opportunity to capture insight on how individuals perform their work and clearly illustrate it to others.
The aim of our consultancy team is to guide your business to that “Aha!” moment. We work with you to understand your aims, and together we come up with a study that will deliver on high-impact results.
We’re also no strangers to integrating with other methods. We believe that eye tracking can intersect with a whole host of research techniques such as interviews, surveys, and ethnographic study to get a broad and cohesive result. We can work with your team to integrate Tobii Pro tech and analytics into your research toolbox so you can use eye tracking in future research.