Tobii Pro research consultants help businesses around the world capture authentic human behavior and swiftly turn research insights into business impact. A flexible way for companies to leverage the power of eye tracking without the time and expense of developing in-house capabilities.
Our team of experts, with backgrounds in psychology, behavioral economics, sociology, and engineering, has a thorough knowledge of a variety of complementary research methodologies. Due to our many years of experience with a wide range of project types and research questions, studies can be performed rapidly. Team members on four continents and a global network of partners enable us to carry out eye tracking research for you across the globe. Since we have the broad portfolio of Tobii Pro equipment and software at our disposal, you can trust that the latest and most applicable eye tracking technology will be used to your benefit.
We empower companies with a 360° understanding of human behavior within these fields:
Eye tracking allows you to see things from the perspective of consumers. Whether you’re examining product placement, packaging design, advertising, or user experience, eye tracking accurately reveals what grabs attention, what influences purchase behavior, and how consumers engage with your product.
Eye tracking gives you a deeper understanding of how your workplace functions and how staff operate within it, allowing you to make changes to the way things are done and continually optimize your processes. For highly skilled professions, eye tracking provides the opportunity to capture insight on how individuals perform their work and clearly illustrate it to others.
Helping our clients to unlock the secrets of visual attention is our passion. The advanced tools and techniques we employ in our research allow us to reveal, explore, and utilize eye tracking data as a means of guiding our clients to that critical “Aha!” moment. However, we firmly believe that eye tracking is a method that truly amazes when combined with other research methods and processes, such as surveys, interviews, observations, and ethnographic research. We will gladly show you how to integrate eye tracking into your research toolbox in an efficient, effective, and sustainable way.
Our mission is to make it easy for businesses to fuel their innovation and improvement efforts with the first person-perspective that eye tracking brings. We customize research projects to your needs, and you choose the level of your involvement.