Lab Setup and Method Development

Get the most out of your eye tracking research

Let our eye tracking experts help you with your specific needs and projects. Our consulting services range from setting up a complete eye tracking lab to developing valid and profitable eye tracking-enabled behavioral research methods.

Examples of our areas of expertise:

• Eye tracking research
• Eye tracking equipment—usage and setup
• Research lab setup
• Behavioral research
• Commercial behavioral research, such as usability or market research
• Methods for behavioral research

Method development consultation

Test methods and processes are at the core of every market research or usability project. They are the difference between an expensive failure and a profitable success. Test methods and processes must ensure that the collected data is both valid and reliable. At the same time they must be cost-efficient so that the project is profitable.

Our consultants will help you to:

• integrate eye tracking methodology and processes into your current set of market research methods and processes
• optimize your current eye tracking methods and processes to become more successful and profitable
• handle complex eye tracking studies such as quantitative in-store research with Tobii Pro Glasses or studies on mobile devices inside and outside the research lab
• become an expert at using eye tracking results to communicate the value of your research to stakeholders inside and outside your organization
• moderate internal or external workshops to inform, educate or promote the value of eye tracking for market research
• overcome any eye tracking-related challenge that you may face in your research projects