Advertising webinar - people sitting and looking at various devices

Measuring advertising effect through attention and emotion

An online panel discussion

Webinar details

45 minutes

English

Free

Webinar information

Brands that truly want to influence long-term brand perception, need to master three key factors in their advertising: their ads need to capture attention, be relevant to the consumer’s context and trigger the intended emotional response. Listen to this discussion between four international advertising research experts to learn how ad effectiveness can be measured using implicit research methods like webcam eye tracking and facial coding.

Event speakers

As VP Data Product & Insights, Chris Keune leads the data innovation practice at the mobile ad agency Kargo, where he brings over a decade of advertising, data science and research experience.

Pernille Vermedal Høgh is Head of Insights & Effects in Schibsted News Media Norway and has worked with market research and advertising effect the last 15 years in Norway and Denmark.

Sylvia Knust, Director of Tobii Pro Insight, North America, has worked in the field of consumer and design research for nearly 20 years, applying eye tracking to both new and traditional research methods.

Magnus Linde mixes experiences from senior research positions on both the consultant and the buyer side and is currently evangelizing implicit market research at the Implicit Academy.