Improving retail store design with eye tracking insights
Two experienced research experts discuss how state-of-the-art shopper research informs and improves store design decisions. Illustrated with numerous real-life examples they show how the use of eye tracking glasses in-store not only delivers astonishing insights on consumer behavior but also gives clear recommendations for store layout and use of merchandise.
Linguistic anthropologist and shopper insights expert
Tobii Pro VP of Sales EMEA