How to move implicit research online
You don’t have to put your marketing research on hold because you can’t meet participants in person. Our online solution - Sticky by Tobii Pro - is a remote eye tracking platform that uses a participant’s webcam to capture attention and emotion data, delivering valuable consumer insights. In this webinar, you will learn about the benefits of remote eye tracking for both small and large-scale marketing research, ideal types of research for applying webcam eye tracking and examples of studies.
Mike Bartels is the Director of Marketing Research and UX at Tobii Pro in North America. He has a master’s degree in psychology and 12 years of experience within eye tracking research, across a wide range of commercial and academic areas.