Resource type
- Webinar
Webinar
UX Research Advisor, Tobii
We sat down with Teresia Schullström, a UX designer at Avanza, Sweden's largest online stockbroker, to discuss how the company uses eye tracking in the design and development of their services.
This research spotlight focuses on two esteemed researchers as they present their work in areas where eye movement data has been applied - driving and user experience.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.