Person looking at the packaging of a washing product

Eye tracking and
packaging
neuro-design

 

Webinar details

17 minutes

English

Free

Webinar information

The Spanish company Campofrío was launching a new product, and they had different packages proposed for the advertising agency. We used eye tracking, facial expression, GSR, and a pickup test to analyze the packages. From this analysis we gave the shopper marketing director of the company insights as to what packaging had the best design.

Event speaker

Dr. Ubaldo Cuesta Cambra
Professor of Social Psychology
Complutense University