17 minutes
English
Free
The Spanish company Campofrío was launching a new product, and they had different packages proposed for the advertising agency. We used eye tracking, facial expression, GSR, and a pickup test to analyze the packages. From this analysis we gave the shopper marketing director of the company insights as to what packaging had the best design.
Dr. Ubaldo Cuesta Cambra
Professor of Social Psychology
Complutense University