Woman looking at a tablet with wearable eye trackers

Webinar

New ways for ethnographic research

Studying behavior with in-home eye tracking research

Resource Details

  • May 6, 2020

  • 54 min

  • English

  • Free

Webinar information

When at its best, consumer offers businesses a clear and unbiased view into the everyday lives of their customers. To achieve this, unobtrusiveness is key. Wearable eye tracking technology enables ethnographic research and in-home use tests without a live moderator and interruption of natural behavior. This webinar covers available eye tracking solutions for in-home studies, presents cases, sample results and relates to complementary approaches like remote interviews or diaries.

Tobii Pro Insight Consumer Journey Eye Tracking Audience Research Banner DE

Resource Details

  • May 6, 2020

  • 54 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Software
    • Eye trackers

    Tagged solutions

    • Consumer research and user experience

Speaker

  • Tobii Pro employee Sylvia Knust

    Sylvia Knust

    Director of Tobii Insight, North America, Tobii

    Sylvia Knust, Director of Tobii Insight, North America, has worked in the field of user experience and design research for nearly 20 years, applying eye tracking to both new and traditional research methods. She is highly experienced in leveraging attention data to better understand consumer perceptions and behaviors and drive high impact business decisions that enhance the consumer experience.

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