Studying Behavior with In-Home Eye Tracking Research
When at its best, consumer offers businesses a clear and unbiased view into the everyday lives of their customers. To achieve this, unobtrusiveness is key. Wearable eye tracking technology enables ethnographic research and In-Home Use Tests without a live moderator and interruption of natural behavior. This webinar covers available eye tracking solutions for in-home studies, presents cases, sample results and relates to complementary approaches like remote interviews or diaries.