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Dr. Jessica VandenPlas introduces the unique research challenges faced by chemistry education researchers, highlighting the role that eye tracking can play in addressing these difficulties. Examples is given from her own research program, including student use of multiple representations in organic chemistry and the use of animations and simulations in general chemistry.
Dr. Stefan Küchemann demonstrates two scenarios which aim to reveal the visual attention distribution and interactions of students in real-world learning environment in physics with a high ecological validity.
We will give you an introduction to Tobii Pro’s performance test methodologies and how we report the data quality of our screen-based systems. The aim is to help you adequately interpret specifications and understand eye tracker performance.
Tobii Pro and its client, British destination media owner Limited space, report on an eye-tracking study that mapped the behaviour of retail destination visitors, in order to evaluate the impact and effectiveness of different advertising formats in the retail space.
Social anxiety disorder (SAD) is one of the most common mental disorders. In the presented research project, the role of attentional processes for SAD in children and adolescents was investigated. After giving a short outline from the first funding phase, Vera Hauffe presents the research hypotheses for the second phase, as well as modifications of the experiment, with emphasis on Tobii Pro Lab.