Tobii Pro Strengthens Its Global Insight Services Research Team

Tobii Pro announces the hiring of John Traynor as the vice president of Tobii Pro Insight Research Services in North America and William Yang as the Pro Insight Sales Manager in China. Their addition to the company's team of industry leaders and eye tracking expertise underscores Tobii Pro's strong commitment to enabling its clients' eye tracking objectives to better understand non-conscious consumer response.

In his new position, Traynor brings his extensive consumer research experience to Tobii Pro. He worked previously in a leadership role at several respected firms - Thin World Marketing, In Vivo BVA USA, Kantar Operations (a WPP company), as well as The Nielsen Company. Traynor built his knowledge of fast-moving consumer goods (FMCG) while with Information Resources Incorporated.

At Tobii Pro in China, Yang joins the team with his seven years of hands-on marketing research and consumer insight experience from both TNS and Ipsos. His experience is in working with key client management serving Fortune 500 companies. By mastering the local market research culture, Yang won the TNS China Precision Growth Award twice for research and innovation excellence.

"In the past year, we've put an emphasis on growing the knowledge base, methodologies, and scope of our Pro Insight team of consultants and researchers," said Tom Englund, President of Tobii Pro. "Eye tracking is rapidly becoming an established, standard research tool, driven by the growing adoption of non-conscious methods across the market research industry. Tobii Pro Insight Research Services will play a key role in supporting companies with this transformation on a larger scale by helping them with their testing and turning that implicit data into business-driven insights."

The Tobii Pro Insight Research Services team is known for their world-class eye tracking expertise. They demonstrate this knowledge throughout the process of study design, data collection, analysis, and reporting. Pro Insight has performed hundreds of projects that test thousands of participants annually, consistently delivering compelling results with actionable value in 33 countries, across all continents. Their clients include industry-leading brands and research agencies.

In consideration of Pro Insight's drive towards innovation, Traynor will be hosting his first Tobii Pro webinar April 19, 2016, at 2:00 PM EST. The presentation is called "Shopper Decision-Making in the Age of Perfect Information." This free webinar will focus on critical insights into shopper navigation, deselection, and decision-making at the shelf and on the web. Click here for more information.