• Tobii Pro Insight - Tobii Glasses 2 eye tracking
    Google eye tracking study - TV and Youtube ads

    Eye tracking reveals which type of ad is the most effective - A study by Tobii Pro Insight for Google

  • Professor Daniel Beliavsky wearing Tobii Pro Glasses 2 while playing piano
    Eye tracking video series explores science and technology

    Tobii Pro Glasses 2 is part of a new online video series called Function that explores innovations in science and technology.

  • A laptop with Tobii Pro Lab software, E-Prime
    New software platform – Tobii Pro Lab is now released!

    Our new versatile software platform, Tobii Pro Lab, has been released and is now available for download! Pro Lab is designed to make it easy for researchers to design, record, and analyze eye tracking data and sync it with other biometric data streams in order to get deeper insights into human behavior.

  • A person sitting in front of a computer and working with Matlab software application.
    New Tobii Pro SDK for research applications

    We are excited to launch the new Tobii Pro SDK! It's designed to help researchers and partners analyze gaze data from any screen-based eye tracker from Tobii Pro.

  • Tobii Pro Spectrum eye tracker
    Launch of Tobii Pro Spectrum and Tobii Pro Lab
    Tobii Pro Lab Tobii Pro Spectrum

    Today, we are launching a new high-performance eye tracker with a higher frame rate developed for extensive studies into human behavior including neuroscience, infant and child development, psychology, linguistics, reading, and ophthalmology. 

  • New features and metrics in the Tobii Pro Glasses Analyzer software
    Tobii Pro Lab

    We are excited to announce new features and improvements available in the Tobii Pro Glasses Analyzer software that will help to simplify and streamline the behavioral coding process.

  • Through the eyes of a Formula 1 driver
    Tobii Pro Glasses 2 Sports science Human performance technology

    Nico Hülkenberg is first to wear eye tracking glasses, revealing his visual attention and quick reaction times while driving a Formula 1 car. Tobii Pro Glasses 2 enabled the first true insight into what a Formula 1 driver actually sees.

  • New features available in the software for Tobii Pro Glasses 2

    The latest release of the Pro Glasses Analyzer includes the option to segment data by creating custom portions of it. With the Time of Interest feature, you can choose a start event and a stop event to get a clearly defined set of data for a particular event. Also, we added the possibility to view logged live events, created in the Pro Glasses Controller, to be able to find the interesting parts of the recording and use these when creating Times of Interest.

  • Tobii Pro Strengthens Its Global Insight Research Services Team

    Tobii Pro announces the hiring of John Traynor as the vice president of Tobii Pro Insight Research Services in North America and William Yang as the Pro Insight Sales Manager in China.

  • Tobii Pro on The Bachelor

    Tobii Pro Glasses 2 featured in upcoming episode of ABC's Hit Romance Reality Series The Bachelor.

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