Eye tracking research toolbox

Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research and help you to successfully integrate it in your study. The course is divided into two main components: The first one provides a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights. The second is a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establishing a set of “good practices” that you can easily transfer to your own research.

Key concepts:

• Choosing your eye tracker: what do different types of eye trackers measure?
• The ideal eye-tracking experiment
• Designing your study: the data-quality and data-analysis perspectives
• Working with Areas of Interest
• Eye tracking with difficult participants
• Reading and reporting eye-tracking data