VR Days 2018


Looking forward to show off our VR and eye tracking solutions in Amsterdam! 



Amsterdam, the Netherlands

VR Days will once again be the place where everybody in VR and AR meet, where new partnerships are forged and creative work is initiated. Of course, we cannot miss it!

This year we are invited to host two presentations at the Training and Productivity Summit and the Retail Session, where Mattias Berglund, the Global Product Manager for VR within Tobii Pro, will discuss how eye tracking in VR helps to improve training across industries and enables brands and retailers to make better business decisions. Here are his talks titles and short descriptions:

  • Improve VR training with eye tracking - how eye tracking insights enhance training and assessment within VR.

An increasing number of businesses are turning to virtual reality for employee education as it provides a safe and controlled environment in which to conduct skills training and evaluation. Combined with eye tracking, this also delivers immediate and accurate insight on individual attention and performance, allowing you to customize training and appraisal methods.

  • Why it pays to take notice of VR analytics - how eye tracking in VR can help brands and retailers make better decisions.

VR in retail allows companies to forget about the limitations of space, time or geographical dependence – now basically every stage of the consumer journey can be tested quickly and simultaneously by a number of users anywhere. When you combine this with eye tracking – you get a powerful tool that provides unique insights into consumers behavior. With instant metrics and visualizations from eye tracking in VR you will understand how consumers engage with your content, what elements of packaging attract them, how they decide what they buy in your category and much more.


At our booth A34 you will be able to test our solutions and discuss how this combination of technologies can benefit your business or research. Apart from VR, you will have a chance to test how eye tracking is used in the real world with Tobii Pro Glasses 2, a wearable eye tracker.

Let us know if you want to join the VR days exhibition for free! Submit this application below and we will send you a free registration code.