This talk focuses on two areas where eye movement data has been applied - driving and user experience. Distracted driving and its negative effects on driving performance have been well-documented but insight into what the driver specifically looks at, while distracted, is not as well understood. Dr. Alex Chaparro will discuss how eye tracking data was used to investigate what objects and areas people view in driving scenes and how that compared to self-report data. Dr. Barbara Chaparro will discuss how eye tracking data is used to better understand the user experience of a variety of products ranging from websites to mobile apps to consumer products.  

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Dr. Barbara Chaparro

Barbara S. Chaparro

Dr. Barbara Chaparro has over 30 years of experience in applied Human-Computer Interaction in both industry and academia. Currently, she leads the Research in User Experience (RUX) Lab at Embry-Riddle Aeronautical University, an academic research & consulting lab.  Her research interests include the study of user experience (UX) of a variety of products and systems, usability assessment methods, mobile computing, and the UX of mixed reality systems. 

Dr. Alex Chaparro

Alex Chaparro

Dr. Alex Chaparro directs the Aging, Perception & Performance Lab (APPL) at Embry-Riddle Aeronautical University which investigates aging, perception, and performance of complex everyday tasks like driving. Currently, he is investigating how age-related changes in vision affect both driving performance and driver detection of pedestrians. His team also investigates how driver distraction caused by talking or texting on a cellular phone affects vehicle control and driver ability to detect hazards.