STHLM Xperience Conference 2018


We will join the conference and will talk on how to improve user experience with eye tracking.




STHLM Xperience Conference will highlight different parts of the design process in the production of products and services and our Pro Andreas Olsson will explain how eye tracking fits into the design process and when it should and should not be used.

Here is his presentation summary:

User research with eye tracking — because eyes don’t lie

We are living in the attention economy and our attention has become a scarcity. There are many who wants a piece of that attention, understand it and not the least, convert it to action. But it’s society that changed, not us. We are still only humans, attention is a resource and we only have so much of it. Great design has the ability to create immense value to a person trying to navigate in that busy landscape and the latest eye tracking technology provide a way to reveal subconscious behaviors about users they themselves can’t explain. The eye is our most developed sense, but they’re also the gateway to knowledge about how we gather information and what influences our actions and decisions. Tobii Pro, a division of Tobii Group, a leading provider of eye tracking technology have spent the last 16 years developing eye tracking solutions that are being used to study and learn about human behavior. In his talk, Andreas Olsson explains why we should care about where people are looking. When designers should use eye tracking, and when you shouldn’t. Most importantly, how we can get real value in a smart way.

Andreas' bio:

Andreas Olsson works as a UX Lead at Tobii Pro with a focus on digital products, most recently Tobii Pro Sprint, a web-based eye tracking solution for UX testing. Before joining Tobii Pro, Andreas held positions as a UX designer within the publishing industry including Bonnier News and ran his own company working as an interactions designer and developer. He holds a Master’s Degree in Engineering and Information Technology from Uppsala University with a focus on Human-Computer Interaction.

More information about the conference find here.