Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. Sylvia Knust, Research Director for Tobii Pro, will be speaking at this year Quirk's events. She will discuss how eye tracking and the insights you get to help marketers effectively design communication, products, displays and virtually any other element to catch the shopper's eye. We will also be exhibiting, so feel free to stop by to discuss more!
For more information, please click here to visit the official event website.