Find answers and inspiration in this webinar with a nuanced panel discussion between experts from advertising research, media and ad tech.
For advertising to truly influence long-term brand perception, brands need to master three key factors: their ads need to catch attention, be relevant to the consumer’s context and spur the intended emotion. Advertising research professionals from Tobii Pro, the New York mobile ad agency Kargo and Scandinavias largest media house Schibsted share how implicit insights on attention and emotion can help advertisers to improve creatives and media planning. Expect concrete examples and practical advice how to easily integrate new research methods in existing workflows.
As VP Data Product & Insights, Chris Keune leads the data innovation practice at the mobile ad agency Kargo, where he brings over a decade of advertising, data science and research experience.
Pernille Vermedal Høgh is Head of Insights & Effects in Schibsted News Media Norway and has worked with market research and advertising effect the last 15 years in Norway and Denmark.
Sylvia Knust, Director of Tobii Pro Insight, North America, has worked in the field of consumer and design research for nearly 20 years, applying eye tracking to both new and traditional research methods.
Magnus Linde mixes experiences from senior research positions on both the consultant and the buyer side and is currently evangelizing implicit market research at the Implicit Academy.