What's IIEX NA?

This flagship IIEX North America event is a free, 2-day virtual event where presentations come from leaders committed to disrupting the industry norms. Register here to hear from the biggest brands, see pitches from the newest startups and connect with the leaders who are experts in their field.


Our Roundtable

2020 Vision: 5 Trends Defining the Future of Eye Tracking Research 

Time: 9/9/2020 at 2:00 PM EST

Mike Bartels, our Director of Marketing Research and User Experience will will discuss updated methodologies for a changing world, new health and safety considerations in study fielding, and the future of eye tracking as a key component of marketing and user experience research. 





Mike Bartels

Mike Bartels is the Director of Marketing Research and UX at Tobii Pro in North America. Mr. Bartels has a master’s degree in psychology and 12 years of experience within the field of eye tracking research, across a range of different commercial and academic areas. His publications include eye tracking–related articles for several marketing research magazines including Quirks, QRCA Views, MRA Alert, and a book chapter in Eye Tracking in User Experience Design.