This year, IIEX Behavior is a free, 2-day virtual event where they explore advances in behavioral science and provides real-world applications to the ever-changing purchasing climate. As consumer behavior shifts dramatically, both researchers and brands are looking to understand, measure, and drive these new habits.
Be sure to tune in on 7/22 at 3:00 PM EST when Mike Bartels, our Director of Marketing Research and User Experience will lead a roundtable session and interactive workshop.
Roundtable: Eye Tracking from Afar - Studying Consumers at Home
Eye tracking is an important component of marketing research and UX for many companies. This method allows an unparalleled level of insight into the consumer experience, and yet there has always existed a challenging barrier to adoption: proximity. Eye tracking has traditionally been thought of as an in-person tool, which has limited the ways in which it has been used.
Today's eye trackers have overcome this barrier and created new tools for capturing attention and behavior, without requiring a technician to be present. In this roundtable, I'll be discussing two innovative approaches that enable unmoderated eye tracking research at home - webcam testing and wearable panel projects.
You can find more information about the conference find here.