Eye tracking research toolbox

Course Eye tracking User Experience Market research Cognitive psychology

Explore key concepts in eye tracking research and integrate it in your study. 

Time

Place

Utrecht University, The Netherlands

Pricing

€ 750

Course Information

Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research and help you to successfully integrate it in your study. The course is divided into two main components: The first one provides a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights. The second is a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establishing a set of “good practices” that you can easily transfer to your own research.

Key concepts:

  • Choosing your eye tracker: what do different types of eye trackers measure?
  • The ideal eye-tracking experiment
  • Designing your study: the data-quality and data-analysis perspectives
  • Working with Areas of Interest
  • Eye tracking with difficult participants
  • Reading and reporting eye-tracking data

 

Workshop instructors

Eye Tracking Toolbox Team

Who is this course aimed for?

If you have already some eye tracking experience this “peep under the hood” will give you some ideas to help you make the best use of your equipment and time, by discussing good practices, evaluating existing tradeoffs and dealing with different problem sets.

If you’re just starting or struggling with an eye tracking study, you’ll see a structured treasure trove of practical advice and techniques that will guide you through what you need to do, to get your study on the right track.

During the course we will encourage you to submit a short description of a study you intend to do, or that you are working on, as well the main challenges you are encountering. We will then use day three of the course to apply what you learned and address those challenges.

Register Here!