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General Eye Tracking Methodology Course & Tobii Software Workshop

Course Eye tracking Screen Based Eye Trackers Wearable Eye Trackers Tobii Pro Studio User Experience Market research Cognitive psychology
This course is for anyone who wants to learn the fundamentals of eye tracking research. There are no prerequisites and researchers from all fields are welcome.

Time

Place

Tobii HQ, Stockholm, Sweden

Pricing

€500 (Regular); €395 (Students)

In this course we will cover a broad range of topics necessary for a general introduction to the field of eye tracking. It details the Tobii Software main features and workflows, and shows how to perform tasks, including, creating participant independent variables, recording eye tracking data, creating AOIs, constructing visualizations, filtering and exporting data. Along the way, the course explores different workflows for qualitative and quantitative eye tracking data analysis.

Topics include

  • The human eye and visual attention
  • How do remote eye trackers work
  • General issues when designing an eye tracking study
  • Tobii Studio hands on training: designing, recording and analyzing eye tracking data

Course fee

Price includes course, course materials, coffee breaks and lunch. 

Swedish 25% VAT is included in the price

Payment options: Credit card

Maximum nr. of participants

30

Instructor

This course is taught by Dr. Ricardo Matos, Head of training programs at Tobii Pro, Tobii AB, Stockholm, Sweden.

Cancellation policy

The cancellation of your registration can be done without any costs up until 2 weeks before the course. After this period and until 7 days before the course, Tobii will charge 50% of your registration fee. If the cancellation is made 7 days before the course, or you do not show-up at the course, you won't be entitled to claim any fee refund.

Course Schedule & Detailed topics

Schedule

Day 1

09.00 – The human eye and visual attention

09.45 – How do remote eye trackers work?

10.40 – Break (20 min.)

11.00 – Understanding your eye tracker specifications

12.00 – Lunch

13.00 – General issues when designing an eye tracking study

14.40 – Break (20 min.)

15.00 – Tobii Software hands on session: Designing & Recording

16.00 – End of day 1

Day 2

09.00 – Tobii Software hands on session: Replay, logging events and exporting clips

10.40 – Break (20 min.)

11.00 – Tobii Software hands on session: Exporting raw data

12.00 – Lunch

13.00 – Tobii Software hands on session: Visualizations and AOIs

14.40 – Break (20 min.)

15.00 – Tobii Software hands on session: Statistics tool and eye tracking metrics

16.00 – End of Day 2 and Goodbye

Topics

Fundamentals for eye tracking research

  • The human eye and visual attention
  • Introduction to the human eye anatomy
  • The human Visual field (intro to visual angles)
  • Fixations, saccades and smooth pursuit
  • The components of visual attention
  • How do remote eye trackers work
  • Pupil corneal reflection remote eye trackers
  • Image capture with dark and bright pupil
  • The Track box
  • Things that can interfere with remote eye tracking
  • How to interpret a calibration
  • Understanding your eye tracker specifications
  • Sampling rate
  • Accuracy and precision
  • Eye tracker latency
  • Tracking recovery
  • General issues when designing an eye tracking study
  • Experimenter bias
  • Task bias
  • Stimulus size and visual perception
  • Defining AOIs
  • Sample sizes

Tobii Software hands on sessions: designing, recording and analyzing eye tracking data

  • Introduction to project/test management, views, general settings and usage.
  • How to export projects and backup data.
  • Participant and independent variables
  • Explain and show how to use all the relevant media types by adding item to the time line, explain the settings.
  • Calibration in Tobii Studio
  • Replay recordings, create logging events, exporting clips, quality of recordings, show and explain events and timeline
  • Explain and show different the types of visualizations and settings
  • Creating AOIs and AOI groups
  • Statistics tool: data inspection and export
  • Tobii metrics, definitions and some examples of its application
  • Exporting raw data for further processing and analysis
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Venue

Location

Tobii AB,
Karlsrovägen 2D
S-182 53 Danderyd,
Sweden
Phone: +46 (0) 852295159

Directions

Take the red line (14) north to the end station Mörby Centrum, the ride takes 15 minutes from downtown Stockholm. Turn right when exiting the Mörby Centrum shopping center and then right again at the corner of the building. Follow the road beneath the highway overpass (a.k.a. flyover) and cross to the other side of the roundabout. Turn left and cross again, you will see a path heading uphill. Follow the path for a few minutes, our building is located on your left side. Walk a bit further until you see an entrance with a Course sign. Tobii is on the 7th floor.

Tobii AB Headquarters
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