General Eye Tracking Methodology Course & Tobii Software Workshop
Course
Eye tracking
Screen Based Eye Trackers
Wearable Eye Trackers
Tobii Pro Studio
User Experience
Market research
Cognitive psychology
This course is for anyone who wants to learn the fundamentals of eye tracking research. There are no prerequisites and researchers from all fields are welcome.
Time
Place
Tobii HQ, Stockholm, Sweden
Pricing
€500 (Regular); €395 (Students)
In this course we will cover a broad range of topics necessary for a general introduction to the field of eye tracking. It details the Tobii Software main features and workflows, and shows how to perform tasks, including, creating participant independent variables, recording eye tracking data, creating AOIs, constructing visualizations, filtering and exporting data. Along the way, the course explores different workflows for qualitative and quantitative eye tracking data analysis.
Topics include
The human eye and visual attention
How do remote eye trackers work
General issues when designing an eye tracking study
Tobii Studio hands on training: designing, recording and analyzing eye tracking data
Course fee
Price includes course, course materials, coffee breaks and lunch.
Swedish 25% VAT is included in the price
Payment options: Credit card
Maximum nr. of participants
30
Instructor
This course is taught by Dr. Ricardo Matos, Head of training programs at Tobii Pro, Tobii AB, Stockholm, Sweden.
Cancellation policy
The cancellation of your registration can be done without any costs up until 2 weeks before the course. After this period and until 7 days before the course, Tobii will charge 50% of your registration fee. If the cancellation is made 7 days before the course, or you do not show-up at the course, you won't be entitled to claim any fee refund.
Course Schedule & Detailed topics
Schedule
Day 1
09.00 – The human eye and visual attention
09.45 – How do remote eye trackers work?
10.40 – Break (20 min.)
11.00 – Understanding your eye tracker specifications
12.00 – Lunch
13.00 – General issues when designing an eye tracking study
14.40 – Break (20 min.)
15.00 – Tobii Software hands on session: Designing & Recording
16.00 – End of day 1
Day 2
09.00 – Tobii Software hands on session: Replay, logging events and exporting clips
10.40 – Break (20 min.)
11.00 – Tobii Software hands on session: Exporting raw data
12.00 – Lunch
13.00 – Tobii Software hands on session: Visualizations and AOIs
14.40 – Break (20 min.)
15.00 – Tobii Software hands on session: Statistics tool and eye tracking metrics
16.00 – End of Day 2 and Goodbye
Topics
Fundamentals for eye tracking research
The human eye and visual attention
Introduction to the human eye anatomy
The human Visual field (intro to visual angles)
Fixations, saccades and smooth pursuit
The components of visual attention
How do remote eye trackers work
Pupil corneal reflection remote eye trackers
Image capture with dark and bright pupil
The Track box
Things that can interfere with remote eye tracking
How to interpret a calibration
Understanding your eye tracker specifications
Sampling rate
Accuracy and precision
Eye tracker latency
Tracking recovery
General issues when designing an eye tracking study
Experimenter bias
Task bias
Stimulus size and visual perception
Defining AOIs
Sample sizes
Tobii Software hands on sessions: designing, recording and analyzing eye tracking data
Introduction to project/test management, views, general settings and usage.
How to export projects and backup data.
Participant and independent variables
Explain and show how to use all the relevant media types by adding item to the time line, explain the settings.
Calibration in Tobii Studio
Replay recordings, create logging events, exporting clips, quality of recordings, show and explain events and timeline
Explain and show different the types of visualizations and settings
Creating AOIs and AOI groups
Statistics tool: data inspection and export
Tobii metrics, definitions and some examples of its application
Exporting raw data for further processing and analysis
Take the red line (14) north to the end station Mörby Centrum, the ride takes 15 minutes from downtown Stockholm. Turn right when exiting the Mörby Centrum shopping center and then right again at the corner of the building. Follow the road beneath the highway overpass (a.k.a. flyover) and cross to the other side of the roundabout. Turn left and cross again, you will see a path heading uphill. Follow the path for a few minutes, our building is located on your left side. Walk a bit further until you see an entrance with a Course sign. Tobii is on the 7th floor.
