How eye tracking insights improve retail store design
Designing stores and POS merchandise are large investments, that now more than ever need to create high returns. In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Director of Tobii Pro UK, discuss how state-of-the-art shopper research informs and improves these investment decisions and how the integration of eye tracking not only delivers astonishing insights on consumer behavior but also creates true competitive advantage.
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