Consumers in Their Natural Habitat: Studying Behavior with In-Home Eye Tracking Research

The best marketing research offers businesses a clear vantage into the lives of their customers, as unobtrusively as possible. Today’s eye tracking technology enables testing of real consumers in their own homes while they watch media, use products, navigate online, interact with advertising, etc. And the best part - there is no need for a live moderator and no disruption to natural behavior.

Please join us on May 6^th for a webinar, during which we will discuss:

• An overview of eye tracking tech for in-home studies
• Types of research studies and complementary approaches (remote interviews, diaries, etc.)
• Sample results and ideas for getting started

Can't attend live? We'll send a recording of the webinar to all registrants afterwards.