The Association for Consumer Research North American Conference is designed to facilitate connections between academics, practioners, and public policy makers, as well as the consumer. It focuses on a broad range of research endeavors.
Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye. The Tobii Pro will have a booth displaying Tobii Pro Glasses 2 and Tobii Pro X3-120. Our screen based and wearable eye tracking solutions will both be available to view.
More information about the conference find here.