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Here you will find the latest updates from Tobii Pro. Find press releases, blog articles and access images and videos for editorial use. For interview or speaker requests contact our press officer.

Discover the latest from Tobii Pro

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Press release

Tobii Pro introduces Tobii Pro Glasses 3

Tobii Pro launched Tobii Pro Glasses 3 – groundbreaking wearable eye tracker to analyze human behavior.

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Tobii Pro nano eye tracker

Blog

Eye tracking and UX testing: when, how, and if you should use it

Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can.

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Covid 19 messaging study on a tablet

Report

Success factors in crisis messaging

In troubled times, brands can struggle to get their messages across. Tobii Pro Insight performed a remote eye tracking study to test different tactics that companies have used during the COVID-19 crisis.

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Meet our experts

Looking for a speaker or an expert to interview for a story?

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Tobii Pro Blog

Tobii Pro nano eye tracker

Nov. 13, 2019

Eye tracking and UX testing: when, how, and if you should use it


Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.

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Tobii Pro Events and webinars

Watch a webinar, take a course or meet our eye tracking experts and demo our products at one of these upcoming events.

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