Here you will find the latest news from Tobii Pro. Find press releases, blog articles and access images and videos for editorial use. For interview or speaker requests contact our press officer.
Tobii Pro introduces a new mobile capability for their marketing and advertising research platform Sticky by Tobii Pro. For the first time, eye tracking research is now available for advertisers and marketers on desktop, laptop and mobile devices.
In troubled times, brands can struggle to get their messages across. Tobii Pro Insight performed a remote eye tracking study to test different tactics that companies have used during the COVID-19 crisis.
Eye tracking technology allows businesses to see through the eyes of employees, providing a better understanding of their work environment and human factors influencing their performance.
Visit the Tobii Pro booth #509 to learn how eye tracking can help employers to improve training, productivity, and safety in the workplace.
Eye tracking expands training possibilities, even when remote
We spoke to Dr. Miyazaki about how he combines eye tracking with his teaching method to bring a realistic experience to his students both near and far.