Tobii Pro introduces Tobii Pro Glasses 3
Tobii Pro launched Tobii Pro Glasses 3 – groundbreaking wearable eye tracker to analyze human behavior.
Eye tracking and UX testing: when, how, and if you should use it
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can.
Success factors in crisis messaging
In troubled times, brands can struggle to get their messages across. Tobii Pro Insight performed a remote eye tracking study to test different tactics that companies have used during the COVID-19 crisis.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.
