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Here you will find the latest updates from Tobii Pro. Find press releases, blog articles and access images and videos for editorial use. For interview or speaker requests contact our press officer.
Tobii Pro introduces Tobii Pro Glasses 3
Tobii Pro launched Tobii Pro Glasses 3 – groundbreaking wearable eye tracker to analyze human behavior.
Eye tracking and UX testing: when, how, and if you should use it
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can.
Success factors in crisis messaging
In troubled times, brands can struggle to get their messages across. Tobii Pro Insight performed a remote eye tracking study to test different tactics that companies have used during the COVID-19 crisis.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.