What does eye tracking data mean and how do I make sense of it all?
Eye tracking analysis is based on the important assumption that there is a relationship between fixations, our gaze and what we are thinking about. However, there are a few factors that need to be considered for this assumption to be true which will be discussed in this section.
Learn what gaze plots and heat maps are and get a few presentation tips for how to use them to present the results in a packaging and web study.
Get a few tips on how to write up and present the findings from your eye tracking study.
Eye tracking metrics are a valuable set of tools that can be used to uncover insights regarding participant behavior and mindset during various situations.
Get a few tips on how to write up and present the findings from your eye tracking study.
Learn how to interpret the Galvanic Skin Response Metrics provided by Tobii Pro Lab.
Learn from our eye tracking experts.
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