What does eye tracking data mean and how do I make sense of it all?
Get a few tips on how to write up and present the findings from your eye tracking study.
Eye tracking analysis is based on the important assumption that there is a relationship between fixations, our gaze and what we are thinking about. However, there are a few factors that need to be considered for this assumption to be true which will be discussed in this section.
Learn what gaze plots and heat maps are and get a few presentation tips for how to use them to present the results in a packaging and web study.
Eye tracking metrics are a valuable set of tools that can be used to uncover insights regarding participant behavior and mindset during various situations.