Interpreting and reporting the findings

Eye tracking analysis is based on the important assumption that there is a relationship between fixations, our gaze and what we are thinking about. However, there are a few factors that need to be considered for this assumption to be true which will be discussed in this section. 

Learn what gaze plots and heat maps are and get a few presentation tips for how to use them to present the results in a packaging and web study.

Get a few tips on how to write up and present the findings from your eye tracking study.

Eye tracking metrics are a valuable set of tools that can be used to uncover insights regarding participant behavior and mindset during various situations. 

Get a few tips on how to write up and present the findings from your eye tracking study.

Learn how to interpret the Galvanic Skin Response Metrics provided by Tobii Pro Lab.