Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research methodology and help you integrate it in your study.
Eye tracking is a powerful method to study the human mind and behavior. This course will allow you to explore key concepts in eye tracking research and help you to successfully integrate it in your study. The course is divided into two main components: The first one provides a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights. The second is a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establishing a set of “good practices” that you can easily transfer to your own research.
If you have already some eye tracking experience this "peep under the hood" will give you some ideas to help you make the best use of your equipment and time, by discussing good practices, evaluating existing tradeoffs and dealing with different problem sets.
If you're just starting or struggling with an eye tracking study, you'll see a structured treasure trove of practical advice and techniques that will guide you through what you need to do, to get your study back on the right track.
I participated in the course last year in Amsterdam and it was absolutely fantastic! I felt so empowered to continue my studies using eye tracking after this course.
Click on the link below to enroll. You will be taken to the Utrecht University, Summer School Courses website. Use the course code - S10, to find it in the course list during registration.
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