We're excited to invite the eye tracking community to our annual Tobii Pro Reception at ECVP!
This year we want to talk about VR and how eye tracking adds value to it. The selection of this topic is not random; VR is gaining momentum across multiple industries as it allows us to move some real-world applications into the virtual world. Now we're joining the movement by integrating our core eye tracking technology into VR.
You will hear some inspiring talks around eye tracking in VR, its capabilities, value for research, and much more. Afterwards, you can try all the technologies presented and have a conversation with our team about the research you're doing and your needs and wants in terms of eye tracking and VR solutions.
Last year we embraced the Berlin vibe with a techno Dj in a hipster part of the city, but this year we will do it in style with an Italian vibe - sea view, Mediterranean cuisine, and cold prosecco!
It's going to be fabulous, so don't miss it!
Monday, August 27th, 2018 | 19:00 - 22:00
EATALY| Riva Tommaso Gulli, 1, | 34123 Trieste
19:00 – Open doors, cocktail buffet, and welcome word
19:20 – First talk: “A whole new world: Eye-tracking in virtual reality” by Dr. Tim Holmes, Director of Research & Development, Acuity Intelligence Ltd / Honorary Research Associate, Royal Holloway, University of London
"In this talk, I will discuss the development of eye-tracking in real-world research, with examples from academic and commercial research, and the methodological challenges that such research present. I will then discuss VR based eye-tracking research and it’s potential for generating ecologically valid insights for a wide range of use-cases and access to methodologies that were previously restricted to traditional screen based methods".
19:45 – Second talk: "A world beyond heat maps and scan paths" by Dr. Michael Raschke, Co-Founder and Managing Director at Blickshift GmbH
"In my presentation, I will show how a combination of eye tracking and big data analytics will lead to new applications in the automotive industry, in the field of virtual and augmented reality, consumer research, and science".
20:30 – "Try and talk" demo stations
Here you can try out eye tracking solutions from Tobii Pro and talk to the presenters and the team.
21:00 – Open networking
All with Berlin vibes and in an inspiring atmosphere!