This handy guide will show you how you can get inside the minds of shoppers and see through their eyes – literally!
You will learn:
Download the guide to find out more about how eye tracking reveals unique insights into your consumer’s experience.
Consumer reports show that retailers are more conscious of their wallets. Economic and technological changes leave retailers in an unfamiliar landscape: costs keep rising, while wages remain stagnant, forcing shoppers to become savvier. Attitudes are changing with the times, so shopper decision-making processes are becoming increasingly complex.
Eye tracking is not only a complementary technique to quantify, validate and extend the qualitative insights gained traditionally, it's also a unique tool for measuring behavior and understanding decision making processes.
Tobii Pro is the world’s leading partner of eye tracking and analytics services for consumer research. We help our partners understand human behavior at its most natural. With essential eye tracking insights, we enable professionals to drive change and increase ROI.
We offer flexible hardware and software packages for all types of research initiatives. Whether it’s a screen-based eye tracker, wearable glasses or even Virtual Reality integration; our complete eye tracking solutions are available for purchase or rental.
Our experienced team is on hand to help you decide what package is right for you.
We offer full training and support so that you can harness the power of using eye tracking technology as part of your cutting-edge research suite.