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Your guide to understanding consumer behavior with eye tracking

This handy guide will show you how you can get inside the minds of shoppers and see through their eyes – literally!

You will learn:

  • How to better understand and influence the path-to-purchase
  • How you can improve ROI at every stage - whether it’s attracting attention, streamlining shopper reasoning, or influencing decision-making.
  • The ways you can stay ahead in the ever-changing, competitive world of retail...and much more. 

Download the guide to find out more about how eye tracking reveals unique insights into your consumer’s experience.

Download the Guide

Find out how eye tracking can unlock the mysteries of consumer behavior.

A woman wearing Tobii Pro Glasses 2 navigates in the shop while a test leader observes it through a Live View function in the Tobii Pro Analyzer software.

The 'why' behind consumer behavior and decisions.

Consumer reports show that retailers are more conscious of their wallets. Economic and technological changes leave retailers in an unfamiliar landscape: costs keep rising, while wages remain stagnant, forcing shoppers to become savvier. Attitudes are changing with the times, so shopper decision-making processes are becoming increasingly complex. 

Eye tracking is not only a complementary technique to quantify, validate and extend the qualitative insights gained traditionally, it's also a unique tool for measuring behavior and understanding decision making processes.

Guy looking at washing detergent

Insights to help you stay ahead of the competition. 

It’s a volatile climate for retail and it isn’t getting easier. With competition as fierce as ever, the future of many businesses hangs in the balance, with even slight increases in costs or declines in sales putting an end to their viability.  Gaining a new kind of competitive edge is an essential step in solidifying business growth and survival for years to come.

About Tobii Pro

Tobii Pro is the world’s leading partner of eye tracking and analytics services for consumer research. We help our partners understand human behavior at its most natural. With essential eye tracking insights, we enable professionals to drive change and increase ROI.

We offer flexible hardware and software packages for all types of research initiatives. Whether it’s a screen-based eye tracker, wearable glasses or even Virtual Reality integration; our complete eye tracking solutions are available for purchase or rental.

Our experienced team is on hand to help you decide what package is right for you.

We offer full training and support so that you can harness the power of using eye tracking technology as part of your cutting-edge research suite.