How Eye Tracking Reveals the Consumer Journey
Recent tech innovations have taken eye tracking out of the lab into the real and virtual worlds. This unobtrusive research tool and implicit method is enabling marketing researchers to understand subconscious behavior and measure the true customer experience in almost any situation. In this session Erik Siwkowski, senior researcher at Tobii Pro, discussed how eye tracking is used and the unique insight it delivers to businesses - helping them convert attention to sales.
To get the workshop presentation, simply fill in the form below.
